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Browsing by Author Sumas Wongsunopparat

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Issue DateTitleAuthor(s)Advisor(s)
2017A comparattive study of choice decision between public and private University in ThailandVeeraya BoonrakSumas Wongsunopparat
2016Adolescent Gambling in Imphal (Manipur), IndiaPigahbuan GonmeiVanchai Ariyabuddhiphongs; Sumas Wongsunopparat
2016A Study Of Consumer Brand Choice Decision In Carbonated Soft Drinks In Particular Pepsi, Coke And Est (Top 3 Brands) In Bangkok, ThailandSonam KumariSumas Wongsunopparat
2016A Study of Consumer Choice Decision in Shopping at Community Mall among K-Village,J-Avenue and Rainhill on Sukhumvit Road,ThailandPaisit KlomkongthongSumas Wongsunopparat
2016A Study of Everett Rogers, Adaptation Factors Acting on Green Products, while Establishing A 9Ps Framework in Green Marketing MixVijay VikitaManasi Shukla; Sumas Wongsunopparat
21-Dec-2016A Study of Factor Influencing Customer's Decisions in Buying High-End Condominium in Bangkok among The Address (Sathorn), Keyne (Thonglor) and Noble Refine (Sukhumvit), ThailandAnyamanee ChatpramoteSumas Wongsunopparat
2019A study of factors affecting the decision to purchasing electric vehicles (evs) of the consumer in BangkokNattapon DolcharumaneeSumas Wongsunopparat
2018A Study of Factors Influencing Chinese Customers in Chinese Restaurant Choice Decision among Three Chinese Restaurant Brands including Huang Ji Huang, Lao Shan Dong, Shu Xiang YuanQin DanliSumas Wongsunopparat
2023A study of factors influencing Chinese restaurant choice in Bangkok, Thailand focusing on little Hong Kong, Din Tai Feng, Ba DouBaoyue ZhangSumas Wongsunopparat
2016A Study of Factors Influencing Customer Choice Decision In Renting Apartment In BangkokRamesh KoeriSumas Wongsunopparat
2016A Study of Factors Influencing Customer Choice Decision In Renting Apartment In BangkokRamesh KoeriSumas Wongsunopparat
2018A Study of Factors Influencing Customer Purchasing Decisions of Luxury Condominiums on Sukhumvit Area: Quattro Thong Lo, The Emporio Place, and Millennium Residence, BangkokChantima JirakittikulSumas Wongsunopparat
2017a Study of Factors Influencing Customer's Choice about Top Three Hongkong Restaurant (Tim Ho Wan, Ningkee Hot Spot, Little Hongkong) in BangkokZhang ChongyanSumas Wongsunopparat
2015A Study of Factors Influencing Repurchase Intention of Doughnuts Industry of Thailand.Peiling XiaoSumas Wongsunopparat
2015A Study of Key Factors Influencing for Imported Beer Brand Choice Decision in ThailandYingxi JiangSumas Wongsunopparat
2016A Study of Key Influencing Factors on Customer's Brand Choice Decision of Fast Fashion Category in Bangkok Focusing on Top Three Brands: Zara, H&M and UniqloKonwika PhochatanSumas Wongsunopparat
2020A Study of Mall Choice Decision focusing on Siam Paragon, Terminal 21, and Central World, Bangkok, ThailandMengxaun GuoSumas Wongsunopparat
2018A Study Of The Electronic Commerce Factors Influencing Consumers' Purchasing Decision In MyanmarSai Aung HlaSumas Wongsunopparat
2015A Study of the Factors Influencing Purchase Decision of Ready to drink Green Tea in BangkokGuntapon TangtienchaiSumas Wongsunopparat
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat; Lokweetpun Suprawan
2018Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in ThailandXiaodan ChenSumas Wongsunopparat
2019Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,ChinaXuan WuSumas Wongsunopparat
2016Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, ThailandPaweena SengmaneeSumas Wongsunopparat
2015Customer Purchase Decision On Chinese PVB Film Products In Thailand 2014Huang LinSumas Wongsunopparat
2016Demand Estimate for Chinese Language: A Case Study of BKK MarketHongqian JiaSumas Wongsunopparat
2015Demand Estimate of Chinese Street Food Made in Thailand in Bangkok MarketZhanwei LiSumas Wongsunopparat
2017Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok BusinessesHector ReyesSumas Wongsunopparat; Lokweetpun Suprawan
2015Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural GlobalizationNilukshika Mendis AbeysekeraSumas Wongsunopparat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2018Factors Affect Customer's Choice Decision on Telecommunication Service Provider in Bangkok, ThailandGuo QuSumas Wongsunopparat
2019Factors affecting consumers’ purchase decisions of street food in BangkokXu JiSumas Wongsunopparat
2017Factors affecting E-loyalty towards online shopping platform in Bangkok ThailandMo.YiSumas Wongsunopparat
Jan-2017Factors affecting purchase decision of Top three Tissue brands ( Kleenex , Scott and Cellox) of customers in BangkokKanokwan ChowchoteSumas Wongsunopparat
2017FACTORS INFLUENCING CHOICE DECISION BEHAVIOR OF CHINESE TOURIST ON THAI AIR TICKET ONLINE BOOKING: A CASE STUDY OF CTRIP.COM, QUNAR.COM, ELONG.COMYin HuangSumas Wongsunopparat
2017Factors influencing choice decision of foreign patients towards medical tourism in Bangkok, Thailand: a case study of Bangkok hospital, Bumrungrad international hospital, Samitivej hospitalJian PanSumas Wongsunopparat
2018Factors Influencing Companies' Purchasing Decisions on Plastics Resins in ThailandLi xiong dongSumas Wongsunopparat
26-Jul-2016Factors Influencing Consumer Brand Choice of Top 3 Taxi Booking Mobile Applications in Bangkok: Uber, GrabTaxi and Easy TaxiWatchareebhorn SakunlertvattanaSumas Wongsunopparat
21-Apr-2023Factors influencing Consumer’s Driving Behavior of Most Preferred Luxury Car Brand in Bangkok ThailandNatthanon TapanyaSumas Wongsunopparat
15-May-2023Factors Influencing Customer Choice Decision of Property Management Company In Bangkok ThailandMareena AdamSumas Wongsunopparat
2016Factors Influencing Customer Doughnut Brand Choice Decision in Thailand, Focusing on Mister Donut, Dunkin' Donuts and Krispy Kreme DoughnutsHaoqiang ZhuSumas Wongsunopparat
Jul-2021Factors Influencing Japanese Decision Makers in Thailand When They Purchase Capital Measurement Equipment for Automatic Industry.Teruhide MaruchiSumas Wongsunopparat
28-Jan-2018Factors that impact on brand loyalty in Top Three Banks (Siam Commercial Bank, Kasikorn Bank, Bangkok Bank) in BangkokQueni HuangSumas Wongsunopparat
2023Factors that Influences Patient Loyalty in Private Hospitals in Bangkok, ThailandMohammed Imran LoojiSumas Wongsunopparat
2015How Promotion at 7-Eleven Influences to Customer PurchasingOracha KamsuwanSumas Wongsunopparat
2015Key Factors in Hypermarket Business that Effect on Customer‘s RepurchaseRani PandeySumas Wongsunopparat
2015Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang LaosNgugen Ngoc Phuc ToanSumas Wongsunopparat
2016Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in ThailandPhompassorn BoontavipitakSumas Wongsunopparat
2023Study of factors influencing consumer to adopt CryptocurrencyZhai NanjunSumas Wongsunopparat
2023Study of Factors Influencing Digital Transformation Process in BangkokThusitha De SilvaSumas Wongsunopparat
10-Dec-2023Study of Factors Influencing Sustainable Supply Chain Management (SSCM) in ChinaSifan YanSumas Wongsunopparat
5-Dec-2020Study of Factors that Effect and Influences on The Personal Financial Management of The Young AdultYe Ko Ko HtetSumas Wongsunopparat
2019Study of Factors that Influence Financial Wellness in Bangkok’s Population, ThailandArun PawaSumas Wongsunopparat
2024STUDY OF INFLUENTIAL FACTORS THAT AFFECT LGBTQ’S TRAVEL DESTINATION CHOICE DECISIONXiong HuSumas Wongsunopparat
2015Study of Key Driving Factor Affecting Job Satisfaction in Standard Can Co, Ltd. ThailandWisinee RoumlarpSumas Wongsunopparat
12-Dec-2021Study of Suitable leadership style for service industry in BangkokPranee JaroensukSumas Wongsunopparat
2015Study of Thai women purchase decision of Korea cosmetic in Bangkok areaJariya BoonmeeSumas Wongsunopparat
2015Summary Of The Reasons For China’s Inflation OccurredDifan CuiSumas Wongsunopparat
2015A Thai’s Perspective towards Ambient Advertising StrategyAnkita MalhotraSumas Wongsunopparat
2015The factor of influencing consumer satisfaction to purchase and repurchase skin care products through online shopping in bangkokPharanya PaiboonthavornyingSumas Wongsunopparat
2017The Impact of Brand Image and Customer Values upon Buying Decisions and Brand Loyalty of Hotels in the Thai Tourist Industry: A Case Study of Gay Men Purchasing Decision in the Thailand Metropolitan DistrictsHatsadee WangpimoonKasemson Pipatsirisak; Sumas Wongsunopparat
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