Issue Date | Title | Author(s) | Advisor(s) |
2017 | A comparattive study of choice decision between public and private University in Thailand | Veeraya Boonrak | Sumas Wongsunopparat |
2016 | Adolescent Gambling in Imphal (Manipur), India | Pigahbuan Gonmei | Vanchai Ariyabuddhiphongs; Sumas Wongsunopparat |
2016 | A Study Of Consumer Brand Choice Decision In Carbonated Soft Drinks In Particular Pepsi, Coke And Est (Top 3 Brands) In Bangkok, Thailand | Sonam Kumari | Sumas Wongsunopparat |
2016 | A Study of Consumer Choice Decision in Shopping at Community Mall among K-Village,J-Avenue and Rainhill on Sukhumvit Road,Thailand | Paisit Klomkongthong | Sumas Wongsunopparat |
2016 | A Study of Everett Rogers, Adaptation Factors Acting on Green Products, while Establishing A 9Ps Framework in Green Marketing Mix | Vijay Vikita | Manasi Shukla; Sumas Wongsunopparat |
21-Dec-2016 | A Study of Factor Influencing Customer's Decisions in Buying High-End Condominium in Bangkok among The Address (Sathorn), Keyne (Thonglor) and Noble Refine (Sukhumvit), Thailand | Anyamanee Chatpramote | Sumas Wongsunopparat |
2019 | A study of factors affecting the decision to purchasing electric vehicles (evs) of the consumer in Bangkok | Nattapon Dolcharumanee | Sumas Wongsunopparat |
2018 | A Study of Factors Influencing Chinese Customers in Chinese Restaurant Choice Decision among Three Chinese Restaurant Brands including Huang Ji Huang, Lao Shan Dong, Shu Xiang Yuan | Qin Danli | Sumas Wongsunopparat |
2023 | A study of factors influencing Chinese restaurant choice in Bangkok, Thailand focusing on little Hong Kong, Din Tai Feng, Ba Dou | Baoyue Zhang | Sumas Wongsunopparat |
2016 | A Study of Factors Influencing Customer Choice Decision In Renting Apartment In Bangkok | Ramesh Koeri | Sumas Wongsunopparat |
2016 | A Study of Factors Influencing Customer Choice Decision In Renting Apartment In Bangkok | Ramesh Koeri | Sumas Wongsunopparat |
2018 | A Study of Factors Influencing Customer Purchasing Decisions of Luxury Condominiums on Sukhumvit Area: Quattro Thong Lo, The Emporio Place, and Millennium Residence, Bangkok | Chantima Jirakittikul | Sumas Wongsunopparat |
2017 | a Study of Factors Influencing Customer's Choice about Top Three Hongkong Restaurant (Tim Ho Wan, Ningkee Hot Spot, Little Hongkong) in Bangkok | Zhang Chongyan | Sumas Wongsunopparat |
2015 | A Study of Factors Influencing Repurchase Intention of Doughnuts Industry of Thailand. | Peiling Xiao | Sumas Wongsunopparat |
2015 | A Study of Key Factors Influencing for Imported Beer Brand Choice Decision in Thailand | Yingxi Jiang | Sumas Wongsunopparat |
2016 | A Study of Key Influencing Factors on Customer's Brand Choice Decision of Fast Fashion Category in Bangkok Focusing on Top Three Brands: Zara, H&M and Uniqlo | Konwika Phochatan | Sumas Wongsunopparat |
2020 | A Study of Mall Choice Decision focusing on Siam Paragon, Terminal 21, and Central World, Bangkok, Thailand | Mengxaun Guo | Sumas Wongsunopparat |
2018 | A Study Of The Electronic Commerce Factors Influencing Consumers' Purchasing Decision In Myanmar | Sai Aung Hla | Sumas Wongsunopparat |
2015 | A Study of the Factors Influencing Purchase Decision of Ready to drink Green Tea in Bangkok | Guntapon Tangtienchai | Sumas Wongsunopparat |
2017 | Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union Pay | Longhui Feng | Sumas Wongsunopparat; Lokweetpun Suprawan |
2018 | Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in Thailand | Xiaodan Chen | Sumas Wongsunopparat |
2019 | Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,China | Xuan Wu | Sumas Wongsunopparat |
2016 | Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, Thailand | Paweena Sengmanee | Sumas Wongsunopparat |
2015 | Customer Purchase Decision On Chinese PVB Film Products In Thailand 2014 | Huang Lin | Sumas Wongsunopparat |
2016 | Demand Estimate for Chinese Language: A Case Study of BKK Market | Hongqian Jia | Sumas Wongsunopparat |
2015 | Demand Estimate of Chinese Street Food Made in Thailand in Bangkok Market | Zhanwei Li | Sumas Wongsunopparat |
2017 | Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok Businesses | Hector Reyes | Sumas Wongsunopparat; Lokweetpun Suprawan |
2015 | Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural Globalization | Nilukshika Mendis Abeysekera | Sumas Wongsunopparat |
2015 | Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise Thailand | Ajan Shrestha | Sriwan Thapanya; Sumas Wongsunopparat |
2018 | Factors Affect Customer's Choice Decision on Telecommunication Service Provider in Bangkok, Thailand | Guo Qu | Sumas Wongsunopparat |
2019 | Factors affecting consumers’ purchase decisions of street food in Bangkok | Xu Ji | Sumas Wongsunopparat |
2017 | Factors affecting E-loyalty towards online shopping platform in Bangkok Thailand | Mo.Yi | Sumas Wongsunopparat |
Jan-2017 | Factors affecting purchase decision of Top three Tissue brands ( Kleenex , Scott and Cellox) of customers in Bangkok | Kanokwan Chowchote | Sumas Wongsunopparat |
2017 | FACTORS INFLUENCING CHOICE DECISION BEHAVIOR OF CHINESE TOURIST ON THAI AIR TICKET ONLINE BOOKING: A CASE STUDY OF CTRIP.COM, QUNAR.COM, ELONG.COM | Yin Huang | Sumas Wongsunopparat |
2017 | Factors influencing choice decision of foreign patients towards medical tourism in Bangkok, Thailand: a case study of Bangkok hospital, Bumrungrad international hospital, Samitivej hospital | Jian Pan | Sumas Wongsunopparat |
2018 | Factors Influencing Companies' Purchasing Decisions on Plastics Resins in Thailand | Li xiong dong | Sumas Wongsunopparat |
26-Jul-2016 | Factors Influencing Consumer Brand Choice of Top 3 Taxi Booking Mobile Applications in Bangkok: Uber, GrabTaxi and Easy Taxi | Watchareebhorn Sakunlertvattana | Sumas Wongsunopparat |
21-Apr-2023 | Factors influencing Consumer’s Driving Behavior of Most Preferred Luxury Car Brand in Bangkok Thailand | Natthanon Tapanya | Sumas Wongsunopparat |
15-May-2023 | Factors Influencing Customer Choice Decision of Property Management Company In Bangkok Thailand | Mareena Adam | Sumas Wongsunopparat |
2016 | Factors Influencing Customer Doughnut Brand Choice Decision in Thailand, Focusing on Mister Donut, Dunkin' Donuts and Krispy Kreme Doughnuts | Haoqiang Zhu | Sumas Wongsunopparat |
Jul-2021 | Factors Influencing Japanese Decision Makers in Thailand When They Purchase Capital Measurement Equipment for Automatic Industry. | Teruhide Maruchi | Sumas Wongsunopparat |
28-Jan-2018 | Factors that impact on brand loyalty in Top Three Banks (Siam Commercial Bank, Kasikorn Bank, Bangkok Bank) in Bangkok | Queni Huang | Sumas Wongsunopparat |
2023 | Factors that Influences Patient Loyalty in Private Hospitals in Bangkok, Thailand | Mohammed Imran Looji | Sumas Wongsunopparat |
2015 | How Promotion at 7-Eleven Influences to Customer Purchasing | Oracha Kamsuwan | Sumas Wongsunopparat |
2015 | Key Factors in Hypermarket Business that Effect on Customer‘s Repurchase | Rani Pandey | Sumas Wongsunopparat |
2015 | Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang Laos | Ngugen Ngoc Phuc Toan | Sumas Wongsunopparat |
2016 | Purchasing Decision towards Top Three Fast-Food Brands in Thailand: A Case Study of KFC, McDonald’s and Chester’s Grill in Thailand | Phompassorn Boontavipitak | Sumas Wongsunopparat |
2023 | Study of factors influencing consumer to adopt Cryptocurrency | Zhai Nanjun | Sumas Wongsunopparat |
2023 | Study of Factors Influencing Digital Transformation Process in Bangkok | Thusitha De Silva | Sumas Wongsunopparat |
10-Dec-2023 | Study of Factors Influencing Sustainable Supply Chain Management (SSCM) in China | Sifan Yan | Sumas Wongsunopparat |
5-Dec-2020 | Study of Factors that Effect and Influences on The Personal Financial Management of The Young Adult | Ye Ko Ko Htet | Sumas Wongsunopparat |
2019 | Study of Factors that Influence Financial Wellness in Bangkok’s Population, Thailand | Arun Pawa | Sumas Wongsunopparat |
2024 | STUDY OF INFLUENTIAL FACTORS THAT AFFECT LGBTQ’S TRAVEL DESTINATION CHOICE DECISION | Xiong Hu | Sumas Wongsunopparat |
2015 | Study of Key Driving Factor Affecting Job Satisfaction in Standard Can Co, Ltd. Thailand | Wisinee Roumlarp | Sumas Wongsunopparat |
12-Dec-2021 | Study of Suitable leadership style for service industry in Bangkok | Pranee Jaroensuk | Sumas Wongsunopparat |
2015 | Study of Thai women purchase decision of Korea cosmetic in Bangkok area | Jariya Boonmee | Sumas Wongsunopparat |
2015 | Summary Of The Reasons For China’s Inflation Occurred | Difan Cui | Sumas Wongsunopparat |
2015 | A Thai’s Perspective towards Ambient Advertising Strategy | Ankita Malhotra | Sumas Wongsunopparat |
2015 | The factor of influencing consumer satisfaction to purchase and repurchase skin care products through online shopping in bangkok | Pharanya Paiboonthavornying | Sumas Wongsunopparat |
2017 | The Impact of Brand Image and Customer Values upon Buying Decisions and Brand Loyalty of Hotels in the Thai Tourist Industry: A Case Study of Gay Men Purchasing Decision in the Thailand Metropolitan Districts | Hatsadee Wangpimoon | Kasemson Pipatsirisak; Sumas Wongsunopparat |