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Title: | Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in Thailand |
Authors: | Xiaodan Chen |
Keywords: | shopping online, social media brand choice |
Issue Date: | 2018 |
Publisher: | Bangkok University |
Abstract: | The study is focus on factors influencing brand choice of shopping online among top 3 social media (Facebook, Instagram, and Line) in Thailand by using a survey questionnaire to collect customer feedback, the dependent variable is brand choice of shopping online among top 3 social media (Facebook, Instagram, and Line) in Thailand, and the independent variables which include Advertising, Price strategy, Brand factor, Customer satisfaction, Innovation, Word of Mouth, Perceived value. The questionnaire is related to consumers who have considered and experienced shipping online through the three social media (Facebook, Instagram, and Line) in Thailand. The purpose of this study is to understand which reasons or factors can decide brand choice of shopping online among top 3 social media (Facebook, Instagram, and Line) in Thailand. |
Description: | Independent Study (M.B.A)--Graduate School, Bangkok University, 2017 |
Subjects: | Online social networks in business Social media 3. Internet marketing -- Thailand -- Case studies Internet marketing -- Thailand -- Case studies Electronic commerce -- Thailand -- Case studies Internet marketing Electronic commerce Online social networks Commercial products -- Purchasing Commercial products -- Decision making |
Advisor(s): | Sumas Wongsunopparat |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/2935 |
Appears in Collections: | Independent Studies - Master Independent Studies
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