A study of factors affecting the decision to purchasing electric vehicles (evs) of the consumer in Bangkok

Abstract

This research aimed to study the factors influencing decision making on buying electric vehicles. This study is survey research by the sample group people who driving and have cars in Bangkok, by use questionnaire for the sample group total 400 respondents. The research found that the variables that significantly influence choice decisions in purchasing electric vehicle include technology advancement of electric vehicles, information providing, after sales service, prices of electric vehicles, appearance of electric vehicles, environment (gasoline prices), and consumer behavior. In terms of marketing mix (7ps) the factor affecting the decision to purchase electric vehicle are information providing and after sales service, research and development of electric vehicles, physical environment (gasoline prices), promotional strategies in marketing the most concerning point are battery and all technology advancement. The sample group consider to purchasing electric vehicle due to concerning of environmental concern and energy saving. The research of factor affecting the decision to purchasing electric vehicles by the most of the respondents are age 31 – 40 years, gender male, education level Bachelor’s Degree, occupation employee of private company and have income less than 30,000 Baht per Month.