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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2522

Title: a Study of Factors Influencing Customer's Choice about Top Three Hongkong Restaurant (Tim Ho Wan, Ningkee Hot Spot, Little Hongkong) in Bangkok
Authors: Zhang Chongyan
Keywords: Hongkong Restaurant
Marketing Mix
Customer Choice
Customer Behavior
Customer Lifestyle
Issue Date: Jul-2017
Publisher: Bangkok University
Abstract: Many kinds of restaurant in Bangkok under Thailand such as Chinese style Japanese style, Western style restaurant and Hongkong-Chinese style restaurant which are distributing into many shopping center and main streets and roads, Bangkok city is multiple cultural place and there are many people from around the world who traveling and living in here so there has a lot of various kinds of customers for restaurants, restaurant industry could strive and flourish economic development Hongkong restaurant as one of all restaurant mentioned either, thereby author worked this research which pursued to find what factors will effect customer choice with Hongkong restaurant in Bangkok and then finding out approaches to how to improve marketing strategies for Hongkong restaurant in Bangkok.
Description: Independent Study(M.B.A)-Graduate School, Bangkok University, 2017
Advisor(s): Sumas Wongsunopparat
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2522
Appears in Collections:Independent Studies - Master

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