Factors influencing choice decision of foreign patients towards medical tourism in Bangkok, Thailand: a case study of Bangkok hospital, Bumrungrad international hospital, Samitivej hospital

Abstract

This study will focus on the 7P’s marketing mix, perceived value, perceived service quality, perceived risk, expertise, tourist attractions, entertainment facilities, word of mouth, sources of information, medical security, immigration advantages, insurance to affecting choices decision in foreign patients towards medical tourism in Bangkok, Thailand with Bangkok Hospital, Bumrungrad International Hospital, Samitivej Hospital, and will focus on medical tourism in Bangkok, Thailand only. The research is survey research by the sample group was foreign patients’ decision in medical tourism in Bangkok, Thailand, among the three hospitals which are Bangkok Hospital, Bumrungrad International Hospital, Samitivej Hospital, use questionnaire for the sample group total 400 respondents.