Factors Influencing Companies' Purchasing Decisions on Plastics Resins in Thailand

Abstract

This research is the quantitative research that studies the factors of perception of SCG Chemicals, PTT Company, IRPC Company in factor relation to plastic resin brands, the factors: marketing mix 7Ps, brand equity, buyers’ constraints, relationship, culture effect. The researcher selects the top brands in Thailand, which are SCG Chemicals, PTT Company, IRPC Company. They are competitor brands in the current market, and are the good targets to study companies’ purchasing decisions on plastics. The data collection for this research came from the results of the questionnaire distributed to the target people. Meanwhile, the concepts of this research can be applied to analyze the relevant market, and the result thereof can be used as feedback to their customers in the future. The questionnaire was given out to staffs working in companies who will purchase plastic resins in Thailand with definite of term on March 2018.