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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2301

Title: A Study of Factors Influencing Customer Choice Decision In Renting Apartment In Bangkok
Authors: Ramesh Koeri
Keywords: Customer Need
Decision of Customer
Lifestyle
Apartment
Customer Behavior
Issue Date: 2016
Publisher: Bangkok University
Abstract: The study aim is to examine different factor which affect the renting decision of customer in Bangkok. The increase in competition in this sectors either from condominium and Modern Apartment (Known builder). The rapid development of roads, BTS, MRT and other more shopping center around Bangkok increased the need of customer to live near the attraction point. Hence this research tends to find the causal factor which effect the rental decision of the customer. It does not take the marketing factors as the only variable but also the Psychological factor and brand equity. The study of motivation and customer lifestyle is of utmost important in the modern apartment. Therefore, the old apartment business need to change according to lifestyle to compete with the modern apartment
Description: Independent Study (M.B.A.)-- Graduate School Bangkok University, 2016
Advisor(s): Sumas Wongsunopparat
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2301
Appears in Collections:Independent Studies - Master

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