Customer Purchase Decision On Chinese PVB Film Products In Thailand 2014

Abstract

The purpose of this research was to investigate the factors influencing the purchase intention of Thai buyers for Chinese PVB film，and to give more understanding of the Thai PVB market to interested parties. The survey research questionnaire was used to collect the primary data. The target population of this research was employees at Thai glass factories. This research and the sample size for this study is 400. This research has seven independent variables: cost of Chinese PVB film, Chinese PVB film free of import duty, quality, after sales service, brand loyalty, buyer/seller relationship and market share. The dependent variable is Purchase intention of Thai buyer for Chinese PVB film in Thailand. From this study, anyone interested in understanding Chinese PVB film products in the Thai market, and can have more opportunities for success in Thailand.