Demand Estimate of Chinese Street Food Made in Thailand in Bangkok Market

Abstract

The main objective of the study is to examine and identify what aspects within demographic, personal preference, market factor that have relationship with Chinese street food demand. Studied about consumers who enjoy street food to understand what they feel, or think about the food that they often consume from the stall or shop on the street side in following aspects: personal information, product, reasonable price, variety diversity, promotion and location. It also includes fording out the factors that affect their opinion and relationship between them. Moreover, the problems that be found from what they think and their suggestion about street food may be very useful information for anyone who is concerned and the related organization in the future. This study is a quantitative research which uses questionnaire as a tool for data collecting process.