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Title: | Factors Influencing Japanese Decision Makers in Thailand When They Purchase Capital Measurement Equipment for Automatic Industry. |
Authors: | Teruhide Maruchi |
Keywords: | 7P’s Structural Equation Modelling |
Issue Date: | Jul-2021 |
Publisher: | Bangkok University |
Abstract: | The business-friendly environment in Thailand has encouraged many foreign
businesses to invest in the nation especially in auto industry. Japanese investors have
most of the market share in foreign direct investment that counts for 36.2% of total FDI
(Supakorn and Udomthanayong, 2020). The Japanese investor invests in capital goods
then ship finished products from Thailand to other nations. Therefore, suppliers need to
understand how Japanese go about purchasing all these products, as a result the research
objective is to figure out factors driving Japanese purchasing behavior when it comes to
buy capital equipment for the automotive industry in Thailand. Hence, the sampling
framework includes Japanese capital equipment decision-makers in Thailand.
The conceptual model is hypothesized as second-order and third-order latent
construct Structural Equation Modelling (SEM). Independent variables include 7Ps,
brand, relationship, financing, three second-order latent factors and one third-order latent
factor. Since RMSEA fit statistic of .059 is slightly below the desired .06 cutoff and the
Goodness of Fit Index (GFI) is .901 denoting model fit. Therefore, the model seems to
fit the data according to the descriptive measures of fit.
iv
More importantly, due to highly complex nature of capital equipment purchase
behavior, we incorporate both second order and third-order constructs into our third-order
factor structural equation model as mentioned earlier. And it turns out that both secondorder factors (MKT: Marketing, CHNL: Channel, HMN: Human) and third-order factor
(ITGB: Intangibles) are all significant due to their p-values < .05 except for HMN’s pvalue is marginally significant. Moreover, relationship and brand are also significant as
well. |
Advisor(s): | Sumas Wongsunopparat |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5007 |
Appears in Collections: | Independent Studies - Master
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