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DSpace at Bangkok University >
Browsing by Type Independent Studies
Showing results 396 to 415 of 4180
Issue Date | Title | Author(s) | Advisor(s) | 9-Jun-2023 | The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, Thailand | Kanyapak Jirapattanakul | Sarinya Laisawat Suttharattanagul |
2015 | The Influence of Exposure to CSR Initiatives on Self-Perceived Corporate Reputation,and Satisfaction, and Purchasing Decision among Chinese Customers: A Case Study of Hainan Airline Company | Yang, Ruijun | Pacharaporn Kesaprakorn |
2023 | The influence of Financial Literacy, Digital Marketing, and Customer Perceived Value on the Acceptance of Cryptocurrencies Launched Through ICO Among Bangkokians | Butsaya Khaihong | Chutimavadee Thongjeen |
2021 | The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam | Hau Le | Ratanasuda Punnahitanond |
2022 | The influence of K-Pop celebrities’ storytelling techniques in TikTok on Thai fan’s celebrity credibility and worship behavior | Zheng Xu | Pacharaporn Kesaprakorn |
2020 | The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese tourists | Jielin, Qin | Pacharaporn Kesaprakorn |
19-Jul-2023 | The Influence of Passenger Attitudes, Passenger Behavior and Pricing Strategy Towards Decision to Choose a Low-Cost Carrier In Thailand | Yasumando Situmorang | Suthinan Pomsuwan |
2023 | The Influence of Perceived Benefit, Attitude, and Trust on Behavioral Intention: A Case Study of Chinese Users Towards Yu’E Bao’s FinTech Products and Services in Beijing, China | Yang ChengDuo | Chutimavadee Thongjeen |
2024 | The influence of perceived importance of marketing mix factors of movie in Douyin platform on Chinese audiences’ viewing motives and responses: A case study of movie “Hello Lihuanying” in China | Zijing Wang | Pacharaporn Kesaprakorn |
2020 | The influence of psychological, social, and cultural factors towards on online shopping in Bangkok, Thailand | Meral Acemogullari | Suthinan Pomsuwan |
2018 | The Influence of Social Media Use and Travel Motivation on the Perceived Destination Image and Travel Intention to Taiwan of the Thai People | Chu, Chun-Pei | Suwannee Luckanavanich |
2020 | The influence of social network as a communication process on the online guesthouse reservation decision of generation, the case study of Pai, Mea Hong Son | Kewalin Lanchakronmongkon | Tiwa Park |
2018 | The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum Patcharapa | Tanin Aungamrung | Suwannee Luckanavanich |
2020 | The influence of team communication, collective efficacy, and athlete satisfaction on team performance efficiency among multicultural rugby players in Bangkok Metropolitan | Soravit Aophon | Pacharaporn Kesaprakorn |
2022 | The influence of Thai boy love series on intention to travel to Thailand: A case study of Thai boy love series in the eyes of Vietnamese audience | Trang Vo | Pitipon Kitirattarkarn |
2019 | The influences of marketing mix in attracting audiences to view Chinese fiction films: A case study of the Sino Film “Dying to Survive” (2018) | Bai Chen | Pacharaporn Kesaprakorn |
5-Sep-2020 | The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand | Koki Nakano | Rosechongporn Komolsevin |
2018 | The Internet and Agenda Setting: The Interplay among Chinese Social Media, Online Media, and Chinese Mainstream News Media Regarding Thailand Tourism Issues | Li Ying | Boonlert Supadhiloke |
2015 | The Internet Uses and Gratifications for Health Information among Quinquagenary and Older Chinese | Liu, Zhiou | Boonlert Supadhiloke |
2016 | The Main Factors that Influence Consumer Intention Toward to Healthy Food Consumption in Thailand | Theptarin Yodmongkonlerk | Itthi Tontyaporn |
Showing results 396 to 415 of 4180
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