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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/1328

Title: The Internet Uses and Gratifications for Health Information among Quinquagenary and Older Chinese
Authors: Zhiou Liu
Keywords: Uses and Gratifications Theory
Health Communication
Internet Health-related Information
the Quinquagenary and Older Chinese
Issue Date: 2015
Publisher: Bangkok University
Abstract: Owing to its fast development, Internet has become one of the main channels for people to acquire health-related information with its convenience and interactivity. As a matter of fact, inaccurate information also exists among those massive amounts of health-related information. In this paper, under the framework of health communication and in accordance with Uses and Gratifications theory, the author takes Internet health information as the research matter and probes into the relevancy among the three variables of the 230 respondents, which are use behaviors, motives, and gratifications among the quinquagenary and older Chinese Internet users. Quantitative research method and questionnaire survey have been used in this research to analyze the Internet health information usage and gratifications among the quinquagenary and older Chinese Internet users as well as giving references to the future studies on health communication in China. The research findings indicate that most of the quinquagenary and older Chinese Internet users are male who are highly educated and aged between fifty and fifty-nine; most of them have steady jobs, concern about their health conditions and not retired yet. For this group of people, there are three kinds of motives/needs for them to use Internet health information, which are “Information seeking motives”, “Social-related motives”, and “Internet Characteristics motives” and the strongest motive is Information seeking Motives, followed by Internet Characteristics Motives, and then Social-related Motives. Three kinds of gratifications they got, which are “Information Gratifications”, “Decision-supporting Gratifications”, and “Communication Gratifications” and the strongest degree of gratifications is Communication Gratifications, followed by Decision-supporting Gratifications, and then Information Gratifications. To do further analysis, we find that that there is a positive correlation between Information seeking motives and Information gratifications; positive correlations between “social-related motives” and “Decision-supporting gratifications” as well as “Internet characteristics motives” and “Decision-supporting gratifications”; and positive correlation between social-related motives and communication gratifications.
Description: Independent study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2015
Advisor(s): Boonlert Supadhiloke
URI: http://dspace.bu.ac.th/jspui/handle/123456789/1328
Appears in Collections:Independent Studies - Master

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