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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3165

Title: The Internet and Agenda Setting: The Interplay among Chinese Social Media, Online Media, and Chinese Mainstream News Media Regarding Thailand Tourism Issues
Authors: Li Ying
Keywords: Agenda setting
Chinese Social Media
Online public agenda
Thailand tourism issues
Rank correlation
Issue Date: 2018
Publisher: Bangkok University
Abstract: The research used quantitative approach to explore media agen1da setting effects among Chinese social media - Sina Micro Blog, Chinese online forum– Tianya Forum and Chinese mainstream news media – China Daily regarding Thailand tourism issues. Media coverage on the China Daily, and posts on the social media and forum covering the tourism issues in Thailand will be gathered during the time period that is from December 27, 2016 to February 27, 2017 to do the further analysis. All the data were examined via content analysis, and the media agenda setting effects were measured by the salience of issues about Thailand tourism selected from the three media. Spearman rank correlation testing was applied to determine whether evidence of media agenda setting influences existed among the selected media channels. The results showed that Chinese social media might set issue agenda for Chinese online public agenda throughout the whole examined time span. The rank correlation between the issue agenda of Sina Micro Blog and Tianya Forum was .939. (rrho = .939; p < .01). However, Chinese traditional mainstream news media (China Daily) did not set the online public agenda through most of the time. Since the weakest and non-significant relationship was shown between the Tianya Forum and the China Daily’s agenda (rrho = .197; p > .05). The rank correlation between the issue agenda of Sina Micro Blog and China Daily was .263. (rrho = .263; p > .05), suggesting that the propaganda tool of Chinese government seemed to have no impact on the issue agenda of social media platform except one time period. So the inter-media agenda setting effects beteween them were partly supported. Overall, the evidence in this study suggests that Chinese social media has become a competing agenda setting force with traditional mainstream media in China in the new digital era.
Description: Independent Study (M.Com.Arts)-Global Communication,Graduate School, Bangkok University, 2018
Subjects: Travel
Tourism -- thai -- management
Social media
Online social networks
Advisor(s): Boonlert Supadhiloke
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3165
Appears in Collections:Independent Studies
Independent Studies - Master

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