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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3163

Title: The Influence of Social Media Use and Travel Motivation on the Perceived Destination Image and Travel Intention to Taiwan of the Thai People
Authors: Chu, Chun-Pei
Keywords: Travel intention
Destination image
Social media
Travel motivation
Issue Date: 2018
Publisher: Bangkok University
Abstract: The economic impact of travel and tourism is quite important in global economic growth. This study presents a comprehensive view of the impact of social media use and travel motivation in tourism promotion. Findings suggest that social media is an effective tool to influence people’s travel intention and destination image, and people who frequently use social media to get traveling information seem to have better destination image and higher travel intention. On the other hand, the positive influence of travel motivation is also proved in this study. Moreover, it is revealed that the role of destination image as an important mediate factor between social media and travel intention is also confirmed.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2018
Advisor(s): Suwannee Luckanavanich
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3163
Appears in Collections:Independent Studies
Independent Studies - Master

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