The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand

Abstract

The form of music has been transforming with the development of the internet. Music is a part of our lives all the time and has a power of affecting audiences. This study focused on Thai Hip Hop music and American Hip Hop music and examined how audiences of them in Thailand have been affected using a qualitative research. Thai Hip Hop music comes from American Hip Hop music. In the research, questions were created by 3 categories, media characteristics of Hip Hop, perceived effects for audiences of Hip Hop, and comparison of effects of Thai Hip Hop and American Hip Hop. The aims of this research are to examine Hip Hop as media characteristic such as lyrics has influences on their audiences, Hip Hop in terms of marketing or social issues has influences on their audiences, and what the differences between Thai Hip Hop and American Hip Hop. This qualitative interview is conducted with 5 respondents whose nationalities are Thailand. The result finds out Hip Hop is an influential existence for their audiences, but lyrics of Hip Hop music do not affect audiences. This research also provides Hip Hop has a strong relationship between histories and backgrounds depends on areas or countries. Not every country’s Hip Hop has a same style such as Thai Hip Hop has features unlike American Hip Hop.