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DSpace at Bangkok University >
Browsing by Author Pacharaporn Kesaprakorn
Showing results 1 to 43 of 43
| Issue Date | Title | Author(s) | Advisor(s) | | 2019 | An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree | Seoyun Kim | Pacharaporn Kesaprakorn |
| 2022 | Documentary storytelling techniques that influence audiences’ media gratifications for Chinese food culture and perceived realism among Chinese audience : A case study of “A Bite of China”, broadcasted CCTV | Lu Sun | Pacharaporn Kesaprakorn |
| 2020 | Goods to good: Effect of Thai consumers’ awareness of corporate social innovation (CSI) on the innovation adoption factors, predictors of behavioral intention, and brand purchase intention | Sora Kaitkanarat | Pacharaporn Kesaprakorn |
| 2021 | Impact of Thailand Tourism via SNS on Korean Tourist’s Tourist Motivation and Travel Intention to Thailand | Hyunah Oh | Pacharaporn Kesaprakorn |
| 2020 | Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan Club | Dan Chen | Pacharaporn Kesaprakorn |
| 10-Feb-2024 | Positive Relatioship between Viewing Motivations, Perceived Reality of the TV Reality Show and Self-Esteem among Vietnamese Audience: A Case Study of The Masked Singer Vietnam | Nguyen Huu Quynh Nhu | Pacharaporn Kesaprakorn |
| 2020 | Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese Millennials | Thu Anh Do | Pacharaporn Kesaprakorn |
| 2024 | The impact of ant forest project on the organizational public relationship and purchase intention of Alipay products among Chinese customers | Xiaolin Su | Pacharaporn Kesaprakorn |
| 21-Jan-2021 | The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese Customers | Guangyi Ling | Pacharaporn Kesaprakorn |
| 29-Jun-2023 | The impact of demographic characteristics, media gratification and programmes satisfaction among Chinese audience: A case study of Hangzhou Traffic Radio, China | Ren Yiming | Pacharaporn Kesaprakorn |
| 2019 | The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived reality | Wang Yueting | Pacharaporn Kesaprakorn |
| 2024 | The impact of factors of technology acceptance of TikTok on perceived popularity and intention of media consumption among Chinese customers | Kaiwen Guan | Pacharaporn Kesaprakorn |
| 2024 | The Impact of Marketing Mix and Social Media Influencer on Online Customers’ Purchase Intention: A Case Study of JD.com | Qiwei Huang | Pacharaporn Kesaprakorn |
| 2025 | The impact of media exposure and news credibility on the trust of new media of Pro-Beijing media outlets among Hong Kong residents: A study of 2019 Hong Kong protest | Xinyi Chen | Pacharaporn Kesaprakorn |
| 2023 | The impact of narrative techniques in horror films on Chinese audiences’ motivation for film viewing and their perceived reality of film | Huang Jin | Pacharaporn Kesaprakorn |
| 2025 | The Impact of Satisfaction on Marketing Strategy and Brand Trust on Purchase Intention among Vietnamese Customers in Thailand: A Case Study of Lazada | Mo Mo Ko Win Myint | Pacharaporn Kesaprakorn |
| 18-Mar-2023 | The impact of storytelling techniques on the religious beliefs and values among thai audience: A case study on thai horror film “the medium” | Guodong Ji | Pacharaporn Kesaprakorn |
| 2014 | The implication for corporate social responsibility initiatives on employees’ perceived brand equity and their work engagement in true corporation public company limited | Yanyan Luo | Pacharaporn Kesaprakorn |
| 2017 | The Implication of Film Viewing on “The Notebook” on Parasocial Interaction, Relational Maintenance Strategy, and their Relationship Satisfaction Among Young Thai Adults in Bangkok Metropolitan | Pradtana Jenjindawong | Pacharaporn Kesaprakorn |
| 2023 | The implication of narrative elements in patriotic film “Wolf Warrior 2” on perceived reality and attitude toward patriotism of China among Chinese audience | Jiang Zongru | Pacharaporn Kesaprakorn |
| 2017 | The Implication of Social Engagement in LINE Application of Channel 3, Brand Equity, Organization - Public Relationship on the TV Viewing Behavior of Thai Residents in Bangkok Metropolitan | Supatta Permpoonchokekana | Pacharaporn Kesaprakorn |
| 2021 | The Implication of Storytelling Techniques in Chinese Sci-Fi Films and Chinese Cultural Values on The Perception of TV Reality among Chinese Audience | Yingliang Li | Pacharaporn Kesaprakorn |
| 2020 | The influence of Chinese tourists' travel cognition and motivation on their travel intention to Thailand: A case study of Thai TV series "Buppesannivas" (Love Destiny) | Zhong Cheng | Pacharaporn Kesaprakorn |
| 2017 | The influence of customers’ participation in cause – related marketing campaign, their information processing, self – perceived corporate reputation, and purchasing decision: a case study of Apple Inc. on (product) red campaign in Bangkok | Chakrit Charnbanchee | Pacharaporn Kesaprakorn |
| 2015 | The Influence of Exposure to CSR Initiatives on Self-Perceived Corporate Reputation,and Satisfaction, and Purchasing Decision among Chinese Customers: A Case Study of Hainan Airline Company | Yang, Ruijun | Pacharaporn Kesaprakorn |
| 2022 | The influence of K-Pop celebrities’ storytelling techniques in TikTok on Thai fan’s celebrity credibility and worship behavior | Zheng Xu | Pacharaporn Kesaprakorn |
| 2020 | The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese tourists | Jielin, Qin | Pacharaporn Kesaprakorn |
| 2024 | The influence of perceived importance of marketing mix factors of movie in Douyin platform on Chinese audiences’ viewing motives and responses: A case study of movie “Hello Lihuanying” in China | Zijing Wang | Pacharaporn Kesaprakorn |
| 2025 | The influence of social media on youth mental health and well-being among Nepalese adolescents | Swopnil Shrestha | Pacharaporn Kesaprakorn |
| 2020 | The influence of team communication, collective efficacy, and athlete satisfaction on team performance efficiency among multicultural rugby players in Bangkok Metropolitan | Soravit Aophon | Pacharaporn Kesaprakorn |
| 2019 | The influences of marketing mix in attracting audiences to view Chinese fiction films: A case study of the Sino Film “Dying to Survive” (2018) | Bai Chen | Pacharaporn Kesaprakorn |
| 2016 | The Relationship Among Young Malaysian-Indians’ Self-Perceived Family Communication Patterns, Media Exposure On Tamil Movies And Their Attitude And Beliefs Toward Violence In Daily Life Context | Kala Sukumar | Pacharaporn Kesaprakorn; Thanawat Naigowit |
| 2016 | The Relationship between Consumers’ CSR Participation and their Intention to Purchase: A Case Study on Inner Mongolia Yili Industrial Group Co., Ltd. | Zhong, Wendi | Pacharaporn Kesaprakorn |
| 2015 | The Relationship between Parents’ Self-perceived Family Communication Patterns and their Adolescents’ Social Networking Usage in Nakhon Ratchasima, Thailand | Anand Gulati | Pacharaporn Kesaprakorn |
| 2015 | The Relationship between Parents’ Self-perceived Family Communication Patterns, Self-reported Conflict Management Styles, and Self-reported Relationship Satisfaction with their Children in Thimphu City, Bhutan | Kezang Wangmo | Pacharaporn Kesaprakorn; Thanawat Naigowit |
| 2019 | The relationships among Chinese audience's personal characteristics, motives for viewing Korean TV series, and their addiction behaviors to Korean TV series. | Wen Hui | Pacharaporn Kesaprakorn |
| 2017 | The relationships among customers’ social engagement in Facebook, brand equity, customer satisfaction, and their intention to purchase tiffany jewelry | Dai, Wei | Pacharaporn Kesaprakorn |
| 2019 | The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai Customers | Gao Yang | Pacharaporn Kesaprakorn |
| 2019 | The Relationships among Social Engagement in Official Facebook, University Identification, and Academic Performance as Perceived by Bangkok University Students | Cong, Luo | Pacharaporn Kesaprakorn |
| 2018 | The Relationships among Social Engagement on WeChat, Family Communication
Pattern, and Family Satisfaction as Perceived by Chinese Young Adults | Li, Kunlin | Pacharaporn Kesaprakorn |
| 2020 | The Relationships Among Social Engagement On WeChat, Sense Of Identification With School And Life Satisfaction Of Students In Guangdong Provincial Economic And Trade Secondary Vocational Technical School In China | YangLing Li | Pacharaporn Kesaprakorn |
| 2019 | The relationships between internal communication and employee engagement among generation Y employees in Electricity Generating Authority of Thailand | Jutathip Manachaiwattana | Pacharaporn Kesaprakorn |
| 2019 | Wechat Uses and Gratifications for Health Information among Chinese Elderly Users | Xuanle Zhu | Pacharaporn Kesaprakorn |
Showing results 1 to 43 of 43
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