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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/2853

Title: The Implication of Film Viewing on “The Notebook” on Parasocial Interaction, Relational Maintenance Strategy, and their Relationship Satisfaction Among Young Thai Adults in Bangkok Metropolitan
Authors: Pradtana Jenjindawong
Keywords: Perceived parasocial interaction
relationship maintenance strategy
relationship satisfaction
Thai young adults
film viewing on “The Notebook”
The Notebook
Issue Date: 2017
Publisher: Bangkok University
Abstract: This survey research aims to explore the relationships between personal factors, perceived parasocial interaction, relational maintenance strategy and their relationship satisfaction with significant partners among young Thai adults in Bangkok Metropolitan after viewing the film “The Notebook” within one year. Two hundred and twelve respondents were being selected using convenience sampling from young Thai adults residing in Bangkok Metropolitan and had an experience viewing the film “The Notebook” in the past one year period. The data was analyzed using Mulitivariate Analysis of Variance (MANOVA), Spearman Correlation, and Regression analysis with a significance level of 0.05. The findings revealed the following results: 1. A variation in gender, expectation of love, and duration of relationship among the sample significantly influenced their perceived parasocial interaction with their significant partners, but their occupation did not significantly influence their perceived parasocial interaction with their significant partners after viewing the film “The Notebook.” 2. A variation in the duration of dating among the sample significantly influenced their perception of relationship maintenance strategy with their significant partner after viewing the film “The Notebook,” but their gender, occupation and personal expectation of love did not significantly influence the relationship maintenance strategy with their significant partners. 3. There was a significant positive relationship between the sample’s perceived parasocial interaction and their relationship management strategy. 4. The samples’ perceived parasocial interaction and their relationship maintenance strategy are significant predictors of their relationship satisfaction with their significant others.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University 2017
Advisor(s): Pacharaporn Kesaprakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/2853
Appears in Collections:Independent Studies
Independent Studies - Master

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