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Title: | Positive Relatioship between Viewing Motivations, Perceived Reality of the TV Reality Show and Self-Esteem among Vietnamese Audience: A Case Study of The Masked Singer Vietnam |
Authors: | Nguyen Huu Quynh Nhu |
Keywords: | Communication TV Reality Self-Esteem Perceived TV reality Reason for Viewing The Masked Singer Vietnamese audience Vietnam |
Issue Date: | 10-Feb-2024 |
Publisher: | Bangkok University |
Abstract: | This survey research examined the relationship between viewing motivations,
perceived television reality of The Masked Singer Vietnam and the self-esteem among
Vietnamese viewers. Using convenient sampling, two hundred Vietnamese viewers,
aged 18 years to 35 years old who have watched The Masked Singer Vietnam,
participated in this online survey. The results found the following results: (1) Viewing
motivations for the Masked Singer Vietnam was positively correlated with viewers’
perceived television reality, wherein motivations such as emotional connection and
entertainment related how authentic viewers perceived the show; (2) Viewers’
perceived reality of the Masked Singer Vietnam was positively correlated with their
self-esteem; and (3) Viewing motivations for the Masked Singer Vietnam has a
significant positive correlation with viewers’ self-esteem. The results supported The
Cultivation Theory, which suggest that media consumption shaped perceptions of
television reality, and concide with The Uses and Gratifications Theory, which
highlighted how media can satisfy emotional needs. The study emphasized that
personalized storylines, empowerment narratives, and social media engagement can
enhance viewers' emotional well-being. It recommends further research to explore
cross-cultural differences and the long-term effects of reality TV on self-esteem. |
Description: | Independent Study(M.Com.Arts)-Global Communication, Graduate School, Bangkok University, 2023 |
Advisor(s): | Pacharaporn Kesaprakorn |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5907 |
Appears in Collections: | Independent Studies Independent Studies - Master Independent Studies - Master
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