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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3815

Title: The Impact of Exposure to Storytelling Elements of “Bad Genius” on Chinese Young Adults’ Movie Viewing Motives and Their Perceived Reality
Authors: Wang Yueting
Keywords: Chinese young adult
Thai film
Film psychology
Film reality
Film elements
Viewing motives
Issue Date: 31-Jan-2019
Abstract: This survey research aimed to examine the relationship among Chinese young adults’ exposure to storytelling elements, viewing film motives, and their perceived reality. Two hundred and three respondents were selected using convenience sampling. The samples were Chinese young adults aged 18-29 years old who have seen the film “Bad Genius.” The data was tabulated using Multiple Regression to test the hypotheses with significance of 0.50. The findings found that (1) exposure to storytelling element of visual are significant predictors of Chinese young adults’ film viewing motives. Other storytelling elements were not significant predictors of their film viewing motives; (2) Storytelling elements were not significant predictors of Chinese young adults’ perceived reality; (3) Film viewing motives were not significant predictors of their perceived reality.
Description: Independent Study (M.Com. Arts)-- Strategic Communications, Graduate School, Bangkok University, 2018
Advisor(s): Pacharaporn Kesaprakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3815
Appears in Collections:Independent Studies - Master

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