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Title: | Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese Millennials |
Authors: | Thu Anh Do |
Keywords: | Nationalism Nation Branding National Attitude Propaganda Media |
Issue Date: | 2020 |
Publisher: | Bangkok University |
Abstract: | The research aims to investigate the impacts of propaganda on the construction of
national attitudes among Vietnamese millennials. One hundreds seventy- one Vietnamese
millennials had participated in the survey using non-probability sampling techniques and
convenience sampling method to target certain population. The survey was conducted in
Ho Chi Minh city of Vietnam during October to December, 2018. The means, standard
deviation and percentage were being tabulated and analyzed using One-way ANOVA and
Regression with the significance level of .05. The result revealed the following points:
1. Vietnamese millennials, having different demographic factors in relations to
gender, educational level, income, awareness towards national news, and travel
frequency, did not have significant different national attitudes in respect to national
feeling, national liking, national pride, national preference, national superiority, and
nationalism. However, respondents with difference in occupation, especially those
working in governments, had significant different national attitudes compared to those
who were working in corporates.2. Vietnamese millennials’ media exposure in regards to media exposure to
propaganda, daily exposure to media, and credibility of the media significantly influence
their national attitudes. Especially, the credibility of media was key influence on their
perceived national attitudes in the fast changing decade of new media.
3. The participants perceived their national attitudes were influenced by their
exposure to nationalistic propaganda on 5 statements of President Ho Chi Minh and sea
security. |
Description: | Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020 |
Advisor(s): | Pacharaporn Kesaprakorn |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/4727 |
Appears in Collections: | Independent Studies
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