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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4279

Title: The relationships between internal communication and employee engagement among generation Y employees in Electricity Generating Authority of Thailand
Authors: Jutathip Manachaiwattana
Keywords: Internal communication
Employee engagement
Intention to stay
Generation Y
Electricity Generating Authority of Thailand
Issue Date: 2019
Publisher: Bangkok University
Abstract: This study aimed to examine the influence of internal communication and employee engagement on generation Y employees’ intention to stay with Operation and Maintenance Division in Electricity Generating Authority of Thailand (EGAT). One-hundred and fifty respondents who were generation Y employees from birth year 1982 to 1996 were selected using purposive sampling and convenience sampling. The means, standard deviation and percentage were being tabulated and analyzed using Stepwise Regression with the significance level of 0.05. Using the three employee engagement, including vigor, dedication, and absorption. The findings revealed the following points: Firstly, internal communication has a positive influence on employee engagement at “very often” level. From this, vigor was found to be the most significant predictor of internal communication which will influence employees to invest high effort in work and to overcome difficulties.Secondly, the Generation Y employees are high likely to remain with organization when they feel engaged. Specifically, absorption got the highest score of relationship with their intention to stay. This can be explained that engaged employees pay fully attention at work causing time goes faster when working. This study will help the management team to have better understanding and gain insights into effective internal communication, employee engagement, and intention to stay among generation Y employees.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2019
Subjects: Organizational commitment
Employee loyalty
Generation Y
Advisor(s): Pacharaporn Kesaprakorn
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4279
Appears in Collections:Independent Studies
Independent Studies - Master

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