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DSpace at Bangkok University >
Browsing by Author Rosechongporn Komolsevin
Showing results 1 to 32 of 32
| Issue Date | Title | Author(s) | Advisor(s) | | 2020 | An influence of brand presenter towards consumer perception of Moccona brand identity: a case study of Aum Patcharapa | Kollawach Luangorachorn | Rosechongporn Komolsevin |
| 2022 | A Reflection of Motivations and Lifestyles via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Thai and Chinese Gen Z Users | Ying Xian | Rosechongporn Komolsevin |
| 2008 | A study of employees' willingness to communicate, job satisfaction, and self-perceived productivity | Napat Kloy-Eiam | Rosechongporn Komolsevin |
| 19-May-2023 | Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated films | Mingcan Xu | Rosechongporn Komolsevin |
| 2020 | Comparative study of tourism campaign in 2019 between Japan and Thailand: Message and media | Napatlada Ruangdet | Rosechongporn Komolsevin |
| 2020 | Cross-Cultural Analysis of Decision-Making between Thai and Chinese Consumers - A Case Study of Effectiveness in Promoting Bird’s Nest Products using WeChat | Qingyan Li | Rosechongporn Komolsevin |
| 2021 | Cultural Values and Femvertising in SK–II Advertisements | Lin Shuxiang | Rosechongporn Komolsevin |
| 2019 | Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intention | Sarinya Kongtieng | Rosechongporn Komolsevin |
| 2008 | Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service Corporation | Karma, Tenzin | Rosechongporn Komolsevin |
| 2015 | Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University Students | James Montgomery Chow | Rosechongporn Komolsevin; Ratanasuda Punahitanond |
| 2023 | Factors Affecting Food Recommendation APP Update on Chinese Local Tourists’ Use of the app for Food Interest and Consumption | Tao Chaoda | Rosechongporn Komolsevin |
| 2018 | Fan Activities as Tools to Improve Learning Motivation | Proud Arunrangsiwed | Rosechongporn Komolsevin |
| 2005 | Framing of news on terrorism in Southeast Asian newspapers | Galina Bannavong | Rosechongporn Komolsevin |
| 10-Sep-2018 | Gender, academic achievement and communication apprehension in English classroom among Chinese college students | Liang Ying | Rosechongporn Komolsevin |
| 21-Jan-2021 | IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION | Sagarika Rai | Rosechongporn Komolsevin |
| 2023 | Media Image Building of E-Sports Stars | Yawen Luo | Rosechongporn Komolsevin |
| 2021 | Online travel agencies in China: The impact of online reviews, trust, perceived risk, perceived ease of use, perceived usefulness and perceived enjoyment on purchase intention | Hanxin Zhang | Rosechongporn Komolsevin |
| 2023 | Perceived Media Portrayal of K-Pop Idols and Its Potential Impacts On Audiences' Perception Of Masculinity In China: A Comparative Study Of Different Generations | Peng Yan | Rosechongporn Komolsevin |
| 2022 | Response Strategy to Negative Electronic Word-of-Mouth: A Case Study of Marriott International in China | Zhang Jiahui | Rosechongporn Komolsevin |
| 2008 | Rhetorical sensitivity and communication competence : a test for convergent validity | Dilbeck, Keith Edward | Rosechongporn Komolsevin; Sudarat D.Chantrawatanakul |
| 2011 | Satisfaction in the use of Internet for value education among the secondary students in the Catholic schools in Bangkok | Damalerio, Maria Cora | Rosechongporn Komolsevin; Terapon Poorat |
| 2007 | Speechless in Bangkok : the relationship between students' communication apprehension and their motives for communicating with instructors | Duangdeeden, Hazel Mae C. | Rosechongporn Komolsevin |
| 2008 | Study of bhutanese peoples radio litsening behaviour and gratificatoins | Tshering, Chhoden | Rosechongporn Komolsevin |
| 2021 | Textual Analysis of Content Strategy in Facebook Fanpage of Samsung Galaxy A Series during Its Launched Campaigns in Vietnam | Tran Thi Xuan Thinh | Rosechongporn Komolsevin |
| 2022 | Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individuals | wen_Sun | Rosechongporn Komolsevin |
| 2020 | The Effectiveness of Influencer Marketing on Social Media: Facial Cosmetics Targeting Generation Y and Generation Z in Bangkok | Jiaye Liu | Rosechongporn Komolsevin |
| 2021 | The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo | Wei Mei | Rosechongporn Komolsevin |
| 2021 | The Impact of Media Reform on Journalists: A Case Study of CCTV News | Guan Xia | Rosechongporn Komolsevin |
| 13-Sep-2020 | The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in Thailand | WU JIAQI | Rosechongporn Komolsevin |
| 19-May-2023 | The Implication of Marketing Communication Strategy on Personal Branding and Audience Consumer Behavior: A Case study of Li Jiaqi’s Double Eleven Shopping Show “All Girls' Offer” | Yin Bilin | Rosechongporn Komolsevin |
| 5-Sep-2020 | The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand | Koki Nakano | Rosechongporn Komolsevin |
| 31-Mar-2021 | THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIES | Nary Nal | Rosechongporn Komolsevin |
Showing results 1 to 32 of 32
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