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Title: | Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service Corporation |
Authors: | Karma, Tenzin |
Keywords: | Communication Broadcasting Perception Superior's power |
Issue Date: | 2008 |
Publisher: | Bangkok University |
Abstract: | This study’s aim is to evaluate different patterns of communication among employees in the Bhutan
Broadcasting Service Corporation (BBSC). The study will also lead to the understanding of the
characteristics of supervisors and subordinates along with their relationship that are related to the
communication pattern in the BBSC. The independent variables (IV) in this study are information
load on the subordinate, subordinates’ attitude towards supervisor, supervisors’ use of power and
status perceived by the subordinates, and their relationship variables of trust and level of exchange.
Communication pattern such as upward, downward and horizontal communication are dependent
variables (DV). A combination of both quantitative and qualitative research method was used for the
collection of the data in this research. For quantitative method, a total of 94 respondents which
included 69 male subordinates and 25 female subordinates from BBSC took part in the research. The
participants completed the survey questionnaires with five point likert scale. The data were analyzed
by using Pearson correlation. For qualitative method, an in-depth interview was conducted with three
General Managers via telephone. Results showed no relationship between independent variables
(information load, subordinates’ attitude, supervisors’ power and status, and level of exchange) and
dependent variables (downward, upward, and horizontal communication). However, result showed
that trust between the supervisor and subordinate will enhance the upward flow of information within
the BBSC. The quantitative results were consistent with the qualitative results. |
Description: | Independent study (MA)--Graduate School, Bangkok University, 2008 |
Subjects: | Job satisfaction--Case studies Communication in organizations--Case studies Bhutan Broadcasting Service Corporation--Case studies |
Advisor(s): | Rosechongporn Komolsevin |
URI: | http://dspace2.bu.ac.th/jspui/handle/123456789/558 |
Appears in Collections: | Independent Studies Independent Studies - Master
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