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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/5488

Title: Media Image Building of E-Sports Stars
Authors: Yawen Luo
Keywords: E-sports
E-sports industry
Media image
E-sports star
Issue Date: 2023
Publisher: Bangkok University
Abstract: Due to the development of e-sports industry, large-scale e-sports events expand rapidly and gradually standardized. With the establishment of more and more e-sports clubs, many e-sports stars mainly e-sports players have been cultivated. As a result, the e-sports industry may be getting more and more media attention, which means that e-sports stars are also becoming the focus of media attention. In this study, a total of 2899 valid reports of "Big E-Sports Focus "and "Reliable E-Sports" on two Weibo channels from December 27, 2020 to April 1, 2021 will be studied. Search the reports by category. Content Analysis is adopted to analyze which types of reports have the largest number and which types of reports are the most popular among audiences. .Meanwhile, 10 reports of "traditional sports stars" and "e-sports stars" published by CCTV.com were analyzed. Find out if they are viewed positively by the audience. At the same time, the research method of questionnaire was also carried out. A total of 144 valid questionnaires were obtained. The above research methods are aimed at studying whether the current media image of e-sports stars in the public mind is healthy and whether the public has expectations for the e-sports industry. And compare their media image with that of "traditional sports stars". In order to learn from the experience of "traditional sports stars" in constructing media images. On this basis, some reasonable suggestions are put forward to construct e-sports star health media image.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2021
Advisor(s): Rosechongporn Komolsevin
URI: http://dspace.bu.ac.th/jspui/handle/123456789/5488
Appears in Collections:Independent Studies
Independent Studies

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