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Title: | The Impact of Media Reform on Journalists: A Case Study of CCTV News |
Authors: | Guan Xia |
Keywords: | Chinese Students UGC Travel Preferences |
Issue Date: | 2021 |
Publisher: | Bangkok University |
Abstract: | With the rapid development of media industry, the media change intensified,
this change has affected all aspects of society, especially journalists, however, about
the impact of media transformation for journalists research rarely, so the media
change as the independent variable, the journalists under the influence of the five
aspects, respectively is: role, say, the inherent concept, professional quality and
the way to work. This study is a quantitative study. Using questionnaires as a data
collection tool, 220 journalists, including journalists, anchors, editors and so on,
are randomly selected from CCTV News and other TV stations in China to conduct
interviews. Pearson correlation coefficient and one-dimensional linear regression
were used to conduct statistical analysis on the collected data. The research results
show that media change has a significant impact on the role orientation and
professional quality of journalists, but has no significant impact on the discourse
power, inherent ideas and working methods. |
Description: | Independent Study (M.Com.Arts)--Strategic Communications, Graduate School, Bangkok
University, 2020 |
Advisor(s): | Rosechongporn Komolsevin |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/4977 |
Appears in Collections: | Independent Studies - Master
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