Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individuals

Abstract

The objective of this study was 1）to examine the effectiveness of the campaign used by public organizations and individuals in COVID-19. 2）to analyze how audience responses to the efforts of public organizations and individuals to promote the prevention of covid-19 transmission in China, and 3) to explore how the anti-Covid 19 campaign relieve public anxiety and enhance their awareness and ability of epidemic prevention. This qualitative research used the textual analysis method to study and analyze the corresponding data. The final research results also summarized the issues related to the epidemic prevention by publicity of public organizations and individuals during the epidemic period, and successfully applied the relevant theories to the study.