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Browsing by Subject Social media
Showing results 11 to 29 of 29
Issue Date | Title | Author(s) | Advisor(s) | 2017 | Papi Jiang’s Personal Branding Strategy on Sina Weibo | Xu Jiayu | Pablo Henri Ramirez |
2019 | Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in China | Liqin, He | Nittana Tarnittanakorn |
2016 | The anti-aging product advertising strategies on Facebook in Thailand | Bancha Jenpiyapong | Suwannee Luckanavanich |
2019 | The Effect of Application Features and Commitment on Trust and E-Loyalty of Consumers Using Online Hotel and Flight Booking | Wassamon Poungnoi | Lokweetpun Suprawan |
2021 | The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo | Wei Mei | Rosechongporn Komolsevin |
2019 | The effects of violent content in Sina Weibo on Chinese generation Y's perception | Xie Zimeng | Boonlert Supadhiloke |
2018 | The factors of social media and online content affecting foreign travelers’ decision
making process to visit Thailand | Narat Koopratoomsiri | Lokweetpun Suprawan |
2019 | The Impact of User Generated Content on Purchase Intention Among Facebook and Instagram Users: Case Study of Food & Beverage Industry in Yangong, Myanmar | Khin Nwe Nyein | Lokweetpun Suprawan |
2020 | The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese tourists | Jielin, Qin | Pacharaporn Kesaprakorn |
2018 | The Influence of Social Media Use and Travel Motivation on the Perceived Destination Image and Travel Intention to Taiwan of the Thai People | Chu, Chun-Pei | Suwannee Luckanavanich |
2018 | The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum Patcharapa | Tanin Aungamrung | Suwannee Luckanavanich |
2018 | The Internet and Agenda Setting: The Interplay among Chinese Social Media, Online Media, and Chinese Mainstream News Media Regarding Thailand Tourism Issues | Li Ying | Boonlert Supadhiloke |
2017 | The relationships among customers’ social engagement in Facebook, brand equity, customer satisfaction, and their intention to purchase tiffany jewelry | Dai, Wei | Pacharaporn Kesaprakorn |
2019 | The Relationships among Social Engagement in Official Facebook, University Identification, and Academic Performance as Perceived by Bangkok University Students | Cong, Luo | Pacharaporn Kesaprakorn |
2018 | Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand | Chang, Xiaoqing | Ratanasuda Punnahitanond |
2019 | Wechat Uses and Gratifications for Health Information among Chinese Elderly Users | Xuanle Zhu | Pacharaporn Kesaprakorn |
2558 | แผนธุรกิจเครื่องประดับออนไลน์ | ชนิดา สินธนนพคุณ | กฤติกา ลิ้มลาวัลย์ |
2557 | แผนธุรกิจ ร้าน S.K. เครื่องประดับออนไลน์ | ชนิดา สินธนนพคุณ | - |
2560 | แผนธุรกิจวิโบ เว็บไซต์ ซื้อ-ขายคืนบัตรเข้าชมการแสดง | แพรพลอย ตันเฮง | ไกรฤกษ์ ปิ่นแก้ว |
Showing results 11 to 29 of 29
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