The effects of violent content in Sina Weibo on Chinese generation Y's perception

Abstract

ABSRACT This study aims to examine and identify factors and variables that have influence toward Chinese Generation Y’s perception of the mean world and concern about the violent crime. This research try to use cultivation theory by George Gerbner to analysis the quantity of time of using Sina Weibo can have impact on Generation Y’s cognition. The tool of this research is data collection which distributes questionnaire online.There are 201 respondents participate in this survey, ages on Generation Y lived in China with three kinds of education background and live in urban place or suburban place. This research use quantitative research and the results was shown in T-test statistics which including independent sample t-test and paired sample t-test. The findings suggests that the number of hours young audiences spend on using Sina Weibo a day does not influence their perception in terms of mean world and concern about violent crime but Heavy viewers are more likely to perceive the world as a meaner place than light viewers and Heavy viewers are more likely to be concerned of violent crime than light viewers.