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DSpace at Bangkok University >
Browsing by Subject Social media
Showing results 1 to 30 of 30
| Issue Date | Title | Author(s) | Advisor(s) | | 2018 | A classroom action research on how mobile learning enables the co-creation of new knowledge in regulated collaborative learning | Genevieve Lim | Arthur Shelley; Dongcheol Heo |
| 11-Jun-2024 | A comparative content formats effectiveness on Instagram and TikTok platform which affect to target audience, reach, and followers on Magical Stories | Porntipa Sooksabai | Chutima Kessadayurat |
| 2018 | An Examination of the Communication Strategy Undertaken by Beauty Influencers on Instagram | Sararin Duangkae | Patama Satawedin |
| 2018 | A Study Of The Electronic Commerce Factors Influencing Consumers' Purchasing Decision In Myanmar | Sai Aung Hla | Sumas Wongsunopparat |
| 2019 | Cosmetics reviews and writing styles on Facebook fan page: A case study of top Thai beauty influencers | Jerawan Thammchart | Ratanasuda Punnahitanond |
| 2018 | Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in China | Xue Tang | Ratanasuda Punnahitanond |
| 2019 | Facebook as relationship maintenance platform and users’ perceived tie strength: Comparison between friendship types | Michael D. Wykoff | Ratanasuda Punnahitanond; Chalisa Magpanthong |
| 2019 | Factors positively affecting purchase intention of product(s) or service(s) of Facebook users at Lumpini park in Bangkok | Saran Jamjongdumrongkit | Penjira Kanthawongs |
| 2019 | Health consciousness, social media, staff, food taste, and commercial vehicle affecting food truck menus’ purchase intention of consumers in Bangkok | Teerawat Trikraisri | Nittana Tarnittanakorn |
| 2018 | Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in Bangkok | Jing JiaYan | Kasemson Pipatsirisak |
| 2019 | Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in Thailand | Kittipot Sukkasem | Lokweetpun Suprawan |
| 2017 | Papi Jiang’s Personal Branding Strategy on Sina Weibo | Xu Jiayu | Pablo Henri Ramirez |
| 2019 | Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in China | Liqin, He | Nittana Tarnittanakorn |
| 2016 | The anti-aging product advertising strategies on Facebook in Thailand | Bancha Jenpiyapong | Suwannee Luckanavanich |
| 2019 | The Effect of Application Features and Commitment on Trust and E-Loyalty of Consumers Using Online Hotel and Flight Booking | Wassamon Poungnoi | Lokweetpun Suprawan |
| 2021 | The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo | Wei Mei | Rosechongporn Komolsevin |
| 2019 | The effects of violent content in Sina Weibo on Chinese generation Y's perception | Xie Zimeng | Boonlert Supadhiloke |
| 2018 | The factors of social media and online content affecting foreign travelers’ decision
making process to visit Thailand | Narat Koopratoomsiri | Lokweetpun Suprawan |
| 2019 | The Impact of User Generated Content on Purchase Intention Among Facebook and Instagram Users: Case Study of Food & Beverage Industry in Yangong, Myanmar | Khin Nwe Nyein | Lokweetpun Suprawan |
| 2020 | The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese tourists | Jielin, Qin | Pacharaporn Kesaprakorn |
| 2018 | The Influence of Social Media Use and Travel Motivation on the Perceived Destination Image and Travel Intention to Taiwan of the Thai People | Chu, Chun-Pei | Suwannee Luckanavanich |
| 2018 | The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum Patcharapa | Tanin Aungamrung | Suwannee Luckanavanich |
| 2018 | The Internet and Agenda Setting: The Interplay among Chinese Social Media, Online Media, and Chinese Mainstream News Media Regarding Thailand Tourism Issues | Li Ying | Boonlert Supadhiloke |
| 2017 | The relationships among customers’ social engagement in Facebook, brand equity, customer satisfaction, and their intention to purchase tiffany jewelry | Dai, Wei | Pacharaporn Kesaprakorn |
| 2019 | The Relationships among Social Engagement in Official Facebook, University Identification, and Academic Performance as Perceived by Bangkok University Students | Cong, Luo | Pacharaporn Kesaprakorn |
| 2018 | Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in Thailand | Chang, Xiaoqing | Ratanasuda Punnahitanond |
| 2019 | Wechat Uses and Gratifications for Health Information among Chinese Elderly Users | Xuanle Zhu | Pacharaporn Kesaprakorn |
| 2558 | แผนธุรกิจเครื่องประดับออนไลน์ | ชนิดา สินธนนพคุณ | กฤติกา ลิ้มลาวัลย์ |
| 2557 | แผนธุรกิจ ร้าน S.K. เครื่องประดับออนไลน์ | ชนิดา สินธนนพคุณ | - |
| 2560 | แผนธุรกิจวิโบ เว็บไซต์ ซื้อ-ขายคืนบัตรเข้าชมการแสดง | แพรพลอย ตันเฮง | ไกรฤกษ์ ปิ่นแก้ว |
Showing results 1 to 30 of 30
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