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Issue DateTitleAuthor(s)Advisor(s)
2020Investigating perceptions of bachelor students of different majors on the attractiveness of Bangkok University's Master of Business Innovation: A case study of Baise UniversityMiao LingDetlef Reis; Luo Qiuxue
2020Investigating student perceptions on the impact of the course curriculum of a computer science program on bachelor students’ future employability: A case study at Baise UniversityFen LiDetlef Reis; Qinghua Qin
2022Investigating technology adoption and acquisition in the healthcare sector: A case study of a leading Thai private hospitalPattarata TechapaitoonDetlef Reis
2019Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in ThailandKittipot SukkasemLokweetpun Suprawan
20-Aug-2022Investigating the Use of Online Team Collaboration Platforms in Ideation Sessions During the COVID-19 Pandemic: An Exploratory Qualitative StudyParanee SakulwichitsintuDetlef Michael Reis
2015Key Factors in Hypermarket Business that Effect on Customer‘s RepurchaseRani PandeySumas Wongsunopparat
2015Key Success Factor Of Anantara Traditional Thai Hotel To Entering A New Market In Luang Prabang LaosNgugen Ngoc Phuc ToanSumas Wongsunopparat
2013Korean Celebrities' Image in Online Teen Media and Their Effects on Vietnamese AdolescentsChau Ngoc PhamRatanasuda Punnahitanond
26-Oct-2019Marketing Implication Relating To Identified Factors That Influence Customer’s Loyalty Towards L’Oreal Cosmetics at Siam Paragon Mall in BangkokKrittiya ChaiyasitPaul TJ James
2022Mass Media Strategies and Its Promotion of Japanese Idol Culture in China: A Case Study of SNH48 and AKB48Wenhao FanRatanasuda Punnahitanond
2021Media bias in news coverage of Hong Kong protest: A comparative study of online newspapers with different political orientationsYimin WangRatanasuda Punnahitanond
2021Media content and online audience engagement practices on Youtube: Content analysis of videos by top eight Youtube foreign Influencers in ChinaZixuan HuangVimviriya Limkangvanmongkol
2017Media Framing of the 2014 Indian Elections: The Rise of Prime Minister Narendra ModiTejasvi VasudevanBoonlert Supadhiloke
2023Message framing and message appeals on COVID-19 vaccination: A content analysis on COVID-19 vaccination Youtube videosChadarat SenoritVimviriya Limkangvanmongkol
2023Motivation for people to be more sustainable in CambodiaRithchesda ChharomRonald Vatananan-Thesenvitz
2023Motivations for purchasing electric cars in Switzerland: A market research study comparing switchers and non-switchersRossier ValentinRonald Vatananan-Thesenvitz
2023Motivation to eat healthily in Cambodia: Why do people with busy lifestyles not eat healthily?Sokty LakRonald Vatananan-Thesenvitz
2020Network Technology, Teaching Quality and Learning Interaction Impacting Learning Satisfaction in New Oriental Online EducationXiaoqiong XiaSuthinan Pomsuwan
2018Online communities, consumer involvement, innovation, and satisfaction affecting brand loyalty of android smartphone users in Ho Chi Minh city, VietnamNgoc Thai Khanh NguyenNittana Tarnittanakorn
2560Paid Search กับกระบวนการตัดสินใจเลือกใช้บริการที่พักของผู้บริโภคในเขตกรุงเทพมหานครรัญชนา โภชนกิจปฐมา สตะเวทิน
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