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Title: | Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S |
Authors: | Lin Chi Hsun |
Keywords: | Idol Idol Agency Presentation of Identity Japanese Fans Self-identity Visual Self-presentation |
Issue Date: | 2021 |
Publisher: | Bangkok University |
Abstract: | This research aims to examine the influence of Japanese idol agency’s
presentation of idols’ identities on Japanese fans. The agency to be examined is
Johnny’s. Using an online survey with the self-administered questionnaire, 200
middle-class samples of both genders, aged 15-30 years old who are fans of Johnny’s
idols were recruited as research participants. The study hypothesized that Japanese
idol agency’s presentation of idols’ identity has an impact on Japanese fans’ selfidentity, and on their visual self-presentation. Mean scores of the examined variables
reveal that samples have a high level of social media exposure to the agency’s
presentation of idols’ identities. Findings also indicate that samples view their selfidentity as sophistication, sincerity, excitement, and competence, and that they visually present themselves as a good-looking, funny, cute, talented, smart, and
energetic person. Based on the results of Linear Regression Analysis, both research
hypotheses and sub-hypotheses were supported. Managerial implications are provided
for idols, idol agencies, and fans. |
Description: | Independent Study (M.Com.Arts)--Graduate School, Bangkok University, 2021 |
Advisor(s): | Ratanasuda Punnahitanond |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5468 |
Appears in Collections: | Independent Studies Independent Studies - Master
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