Impact of Soundtrack in Animated Movie on Audience: A Case Study of "LET IT GO" in "FROZEN"

Abstract

This paper proposes a qualitative study to investigate how audience might react to the soundtrack in animated movie, and takes the soundtrack Let It Go of Frozen as a case study. An exploratory interview was conducted with seven participants who are at different ages and come from different countries. Based on all the basic information about Frozen, including its story, plot, creative point and its relationship with other Disney animated movies, especially its soundtrack Let It Go, including the song’s ranking on music charts and how long it stayed there, also its sales volume, and combining with the personal information about the participants, this research focuses on the impact that soundtrack Let It Go made on the participants and aims to find out whether the impact changed their thought or behavior, or not. Through analyzing three aspects: Responses related to the Disney movie Frozen; Reflection on the soundtrack LET IT GO; and Follow-up impact of the soundtrack LET IT GO, the key findings include how the participants feel about LET IT GO, especially their overall thoughts or attitudes toward it, and what is the changes the song brings to them on their thought or behavior, and the other related phenomena.