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|Title: ||Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury Cars|
|Authors: ||Kanruethai Thanasrichatthon|
|Keywords: ||Customer Satisfaction|
|Issue Date: ||19-Apr-2023|
|Publisher: ||Bangkok University|
|Abstract: ||I would like to express my special thanks of to my professor for the continued support encouragements: Dr. Khomson Tunsakul who gave me the golden opportunity to do this wonderful project on the topic “Influences of Customer Satisfaction, Perceived Value and Brand Personality on Customer's Purchase Intention of Luxury Cars”, which also helped me in doing a lot of Research and I learned so many new things I are really thankful to them.
Secondly, I would like to also thank all professors in Bangkok University of Master Business Administration program for the guidance.
I would also like to thank my family members, especially my parents for helping me a lot in finalizing this project. My thanks and appreciations also go to my colleague and people who have willingly helped me out with their abilities.
Finally, I wish this research will benefit for those who are interested in future research.|
|Description: ||Independent Study (M.B.A)--Graduate School, Bangkok University, 2021|
|Advisor(s): ||Khomson Tunsakul|
|Appears in Collections:||Independent Studies - Master|
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