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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/3524

Title: Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in Bangkok
Authors: Jing JiaYan
Keywords: Website Quality
Customer’s trust
Customer’s Intention
Issue Date: 2018
Publisher: Bangkok University
Abstract: The purposes of this study was to investigate the effect of website quality, customers trust and customers attitudes toward on-line channel on customer’s intention to use service of premium department stores in Bangkok. The 130 samples were randomly selected from people who live in Bangkok. The quantitative research was applied by using questionnaire: The reliability with the value of 0.913 and content validity conducted by the specialized scholar were implemented. The frequency: means, standard deviation, and multiple regression analysis were applied as the statistical instrument for data analysis and hypothesis testing at 0.05 of significant level.
Description: Independent Study (M.B.A)--Graduate School, Bangkok University, 2018
Advisor(s): Kasemson Pipatsirisak
URI: http://dspace.bu.ac.th/jspui/handle/123456789/3524
Appears in Collections:Independent Studies - Master

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