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Browsing by Author Pacharaporn Kesaprakorn

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Issue DateTitleAuthor(s)Advisor(s)
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2022Documentary storytelling techniques that influence audiences’ media gratifications for Chinese food culture and perceived realism among Chinese audience : A case study of “A Bite of China”, broadcasted CCTVLu SunPacharaporn Kesaprakorn
2020Goods to good: Effect of Thai consumers’ awareness of corporate social innovation (CSI) on the innovation adoption factors, predictors of behavioral intention, and brand purchase intentionSora KaitkanaratPacharaporn Kesaprakorn
2021Impact of Thailand Tourism via SNS on Korean Tourist’s Tourist Motivation and Travel Intention to ThailandHyunah OhPacharaporn Kesaprakorn
2020Implication of Idol Personality, Fan Club’s Self-Identity, and Group Cohesiveness on Chinese Fan Club’s Worship Behavior: A Case study of Wang Yibo Fan ClubDan ChenPacharaporn Kesaprakorn
2020Study on the Impacts of Propaganda on the Construction of National Attitudes among Vietnamese MillennialsThu Anh DoPacharaporn Kesaprakorn
21-Jan-2021The Impact of Celebrity Credibility, and Corporate reputation on their Intention to Purchase smart phone “HONOR” Brand among Chinese CustomersGuangyi LingPacharaporn Kesaprakorn
29-Jun-2023The impact of demographic characteristics, media gratification and programmes satisfaction among Chinese audience: A case study of Hangzhou Traffic Radio, ChinaRen YimingPacharaporn Kesaprakorn
2019The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived realityWang YuetingPacharaporn Kesaprakorn
2023The impact of narrative techniques in horror films on Chinese audiences’ motivation for film viewing and their perceived reality of filmHuang JinPacharaporn Kesaprakorn
18-Mar-2023The impact of storytelling techniques on the religious beliefs and values among thai audience: A case study on thai horror film “the medium”Guodong JiPacharaporn Kesaprakorn
2014The implication for corporate social responsibility initiatives on employees’ perceived brand equity and their work engagement in true corporation public company limitedYanyan LuoPacharaporn Kesaprakorn
2017The Implication of Film Viewing on “The Notebook” on Parasocial Interaction, Relational Maintenance Strategy, and their Relationship Satisfaction Among Young Thai Adults in Bangkok MetropolitanPradtana JenjindawongPacharaporn Kesaprakorn
2023The implication of narrative elements in patriotic film “Wolf Warrior 2” on perceived reality and attitude toward patriotism of China among Chinese audienceJiang ZongruPacharaporn Kesaprakorn
2017The Implication of Social Engagement in LINE Application of Channel 3, Brand Equity, Organization - Public Relationship on the TV Viewing Behavior of Thai Residents in Bangkok MetropolitanSupatta PermpoonchokekanaPacharaporn Kesaprakorn
2021The Implication of Storytelling Techniques in Chinese Sci-Fi Films and Chinese Cultural Values on The Perception of TV Reality among Chinese AudienceYingliang LiPacharaporn Kesaprakorn
2020The influence of Chinese tourists' travel cognition and motivation on their travel intention to Thailand: A case study of Thai TV series "Buppesannivas" (Love Destiny)Zhong ChengPacharaporn Kesaprakorn
2017The influence of customers’ participation in cause – related marketing campaign, their information processing, self – perceived corporate reputation, and purchasing decision: a case study of Apple Inc. on (product) red campaign in BangkokChakrit CharnbancheePacharaporn Kesaprakorn
2015The Influence of Exposure to CSR Initiatives on Self-Perceived Corporate Reputation,and Satisfaction, and Purchasing Decision among Chinese Customers: A Case Study of Hainan Airline CompanyYang, RuijunPacharaporn Kesaprakorn
2022The influence of K-Pop celebrities’ storytelling techniques in TikTok on Thai fan’s celebrity credibility and worship behaviorZheng XuPacharaporn Kesaprakorn
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