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Browsing by Author Pacharaporn Kesaprakorn

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Issue DateTitleAuthor(s)Advisor(s)
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2019The impact of exposure to storytelling elements of “Bad Genius” on chinese young adults’ movie viewing motives and their perceived realityWang YuetingPacharaporn Kesaprakorn
2014The implication for corporate social responsibility initiatives on employees’ perceived brand equity and their work engagement in true corporation public company limitedYanyan LuoPacharaporn Kesaprakorn
2017The Implication of Film Viewing on “The Notebook” on Parasocial Interaction, Relational Maintenance Strategy, and their Relationship Satisfaction Among Young Thai Adults in Bangkok MetropolitanPradtana JenjindawongPacharaporn Kesaprakorn
2017The Implication of Social Engagement in LINE Application of Channel 3, Brand Equity, Organization - Public Relationship on the TV Viewing Behavior of Thai Residents in Bangkok MetropolitanSupatta PermpoonchokekanaPacharaporn Kesaprakorn
2017The influence of customers’ participation in cause – related marketing campaign, their information processing, self – perceived corporate reputation, and purchasing decision: a case study of Apple Inc. on (product) red campaign in BangkokChakrit CharnbancheePacharaporn Kesaprakorn
2015The Influence of Exposure to CSR Initiatives on Self-Perceived Corporate Reputation,and Satisfaction, and Purchasing Decision among Chinese Customers: A Case Study of Hainan Airline CompanyYang, RuijunPacharaporn Kesaprakorn
2020The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese touristsJielin, QinPacharaporn Kesaprakorn
2019The influences of marketing mix in attracting audiences to view Chinese fiction films: A case study of the Sino Film “Dying to Survive” (2018)Bai ChenPacharaporn Kesaprakorn
2016The Relationship Among Young Malaysian-Indians’ Self-Perceived Family Communication Patterns, Media Exposure On Tamil Movies And Their Attitude And Beliefs Toward Violence In Daily Life ContextKala SukumarPacharaporn Kesaprakorn; Thanawat Naigowit
2016The Relationship between Consumers’ CSR Participation and their Intention to Purchase: A Case Study on Inner Mongolia Yili Industrial Group Co., Ltd.Zhong, WendiPacharaporn Kesaprakorn
2015The Relationship between Parents’ Self-perceived Family Communication Patterns and their Adolescents’ Social Networking Usage in Nakhon Ratchasima, ThailandAnand GulatiPacharaporn Kesaprakorn
2015The Relationship between Parents’ Self-perceived Family Communication Patterns, Self-reported Conflict Management Styles, and Self-reported Relationship Satisfaction with their Children in Thimphu City, BhutanKezang WangmoPacharaporn Kesaprakorn; Thanawat Naigowit
2019The relationships among Chinese audience's personal characteristics, motives for viewing Korean TV series, and their addiction behaviors to Korean TV series.Wen HuiPacharaporn Kesaprakorn
2017The Relationships Among Customers’ Social Engagement in FACEBOOK, Brand Equity, Customer Satisfaction, and their Intention to Purchase Tiffany JewelryDai, WeiPacharaporn Kesaprakorn
2019The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai CustomersGao YangPacharaporn Kesaprakorn
2019The Relationships among Social Engagement in Official Facebook, University Identification, and Academic Performance as Perceived by Bangkok University StudentsCong, LuoPacharaporn Kesaprakorn
2018The Relationships among Social Engagement on WeChat, Family Communication Pattern, and Family Satisfaction as Perceived by Chinese Young AdultsLi, KunlinPacharaporn Kesaprakorn
2020The Relationships Among Social Engagement On WeChat, Sense Of Identification With School And Life Satisfaction Of Students In Guangdong Provincial Economic And Trade Secondary Vocational Technical School In ChinaYangLing LiPacharaporn Kesaprakorn
2019The relationships between internal communication and employee engagement among generation Y employees in Electricity Generating Authority of ThailandJutathip ManachaiwattanaPacharaporn Kesaprakorn
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