The impact of application quality, satisfaction, trust and price value of food delivery application on the intention of working people to reuse them in Bangkok, Thailand.

Abstract

The objective of this research is to investigate the impact of application quality, satisfaction, trust, and price value of food delivery applications on the intention of working people to reuse these applications. A quantitative research approach was adopted, and data was collected by using a questionnaire as the primary tool.The survey was distributed via google Forms to 197 Thai working people, aged between 15 to more than 59 years old, living in Bangkok. Descriptive and inferential statistics were employed for data analysis.The results revealed that price value and satisfaction were found to have an impact on the intention to reuse food delivery at the significant level of .05 and the application quality has a direct impact on the customer’s satisfaction. However, application Quality and trust were determined to have no significant effect on the intention to reuse these applications.