The Influence of K-Pop Fan Engagement on Interpersonal Relationships: Exploring the Role of K-Pop in Cultivating Friendships Amongst K-Pop Enthusiasts in Myanmar

Abstract

This study explores how K-pop fan engagement on Facebook influences interpersonal relationships among Myanmar enthusiasts, emphasizing the platform's role in fostering community and belonging. Using qualitative research design, the study gathers insights through in-depth interviews with 12 participants actively engaging in K-pop Facebook groups. The research addresses four key themes: building friendships, emotional support and sense of belonging, transitions from online to offline interactions, and challenges faced by fans on the platform. The findings highlight Facebook’s pivotal role as a medium for initiating and nurturing friendships, with many connections transitioning into offline relationships. Shared interests in K-pop act as a foundation for strong interpersonal bonds, while Facebook’s features, such as group chats and event pages, enable consistent interactions. Emotional support from fan communities fosters a sense of belonging, boosting participants’ mental well-being and confidence. Nevertheless, challenges like fan conflicts, scams, and managing diversity underscore the complexities of social engagement on the platform. The study underscores Facebook’s function as a central social media platform for relationship-building and a bridge to offline interactions, significantly contributing to fans' well-being and social skills.