Celebrities’ online self-disclosure: content analysis of 90 Weibo posts by foreign Weibo celebrities

Abstract

This article examines foreign Weibo celebrities’ self-disclosure. A content analysis of 90 posts on Weibo by 10 foreign Weibo celebrities was conducted. The findings suggest that foreign Weibo celebrities disclosed basic information, occupational information and personal introduction information to audiences. As for the type of personal image disclosed on Weibo, they mostly disclosed their self-portrait to audiences. As for the breadth of disclosure, the categories of topics disclosed on Weibo were related to feelings, fan clubs and career. As for the depth of disclosure, foreign Weibo celebrities mostly disclosed different topics on Weibo in the peripheral level of intimacy or providing relatively superficial details