Studies on Problems and Countermeasures in the Development of Cross-border Logistics of Cainiao Network

Abstract

This study objectives are; 1) to study the level of the decision to use Cainiao Network cross-border logistics. And 2) to examine the main influencing factors in the decision to use Cainiao Network cross-border logistics. This was a quantitative research study using a questionnaire with a sample in Cainiao, China. The Sampling totaling 208 individuals. Frequencies, percentages, means, and standard deviations were used in descriptive statistics. And use multiple regression analysis for inferential statistics. The study found that the overall enterprises Using Cainiao Network Cross-border Logistics Services had a moderate score, with the highest being in the information system efficiency. Meanwhile, the overall decision score was also moderate. The assumption testing revealed that the following factors did not influence the decision: partner service level, goods transportation, information system update speed, information system efficiency, customs clearance efficiency, emergency handling efficiency, infrastructure coverage and charges. However, the assumption of the study was not accepted for these factors.