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Please use this identifier to cite or link to this item:
http://dspace.bu.ac.th/jspui/handle/123456789/5738
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| Title: | STUDY OF INFLUENTIAL FACTORS THAT AFFECT LGBTQ’S TRAVEL DESTINATION CHOICE DECISION |
| Authors: | Xiong Hu |
| Keywords: | LGBT
Tourism |
| Issue Date: | 2024 |
| Publisher: | Bangkok University |
| Abstract: | The purpose of this research is to study the factors influencing LGBTQ’s Travel Destination Choice Decision. These factors include nine independent variables: Recommendations (RE), Popularity (PO), Destination Information (DI), Special Offers (SO), Nearness (NN), Amenities/Facilities (AF), Safety and Security (SS), Destination Features (DF), Strategic Fit (SF) and one dependent variable: Travel Behavior (TB). |
| Description: | Independent Study (M.B.A)--Graduate School, Bangkok University, 2024 |
| Advisor(s): | Sumas Wongsunopparat |
| URI: | http://dspace.bu.ac.th/jspui/handle/123456789/5738 |
| Appears in Collections: | Independent Studies - Master
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