The impacts of attitude, subjective norm, and perceived behavioral control towards green purchase intention of new energy vehicles in Beijing, China

Abstract

The aim of this research study was to investigate the impacts of attitude, subjective norm, and perceived behavioral control towards green purchase intention of new energy vehicles in Beijing, China. The population of this study were people living in Beijing, China, and purchased new energy vehicles. The research questionnaires were spread out to the 400 consumers from selected three companies (Build Your Dream, Tesla, and Wuling) by using convenience sampling method. Data analysis was analyzed using descriptive statistics (frequency, percentage, mean, and standard deviation) and multiple linear regression analysis. These three hypotheses are supported by the findings, suggesting a positive correlation between the independent variables (attitude, subjective norm, and perceived behavioral control) and dependent variable (green purchase intention) at the statistical significant level of 0.05.