Factors Influencing Satisfaction of Chinese Tourists Traveling in Thailand in the New Era

Abstract

This independent study aims to investigate the influence of Chinese tourists' personal data, tourist behaviour and information sources on Chinese tourists' satisfaction with travel in Thailand. This study used a questionnaire to collect primary data. The sample size was 279 Chinese tourists who were about to complete their tour in Thailand. The results found that most of them were female, aged between 20-30 years old, were undergraduate graduates, with a monthly income between 3,000 and 5,000 CNY, and most of the respondents were visiting Thailand for the first time with the main purpose of leisure travelling. The results show that there is no differences between the personal demographic whereas the tourist behaviour and the source of information have an influences on the satisfaction of Chinese tourists while traveling in Thailand such as travel time, transportation, intention to revisit.