Consumer perception and attitude towards various categories of vegetable

Abstract

The purpose of this study is to study the consumer perception and attitude towards various categories of vegetable. The methodology used in this study is quantitative approach by descriptive research design in order to collect the primary data. The data collect by using questionnaire with multi-stage random sampling from 400 housewives who bought one of that variability of vegetable categories from six locations in Bangkok. The data analyzed by descriptive statistics by using Statistical Package for the Social Sciences program. The data collected were analyzed by percentage, frequency, means, modes, standard deviation, a Chi Square test and Correlation Coefficient test. From the data collect, the majority of them were age between 31 – 40 years old, monthly income 25,000 Baht or below, a half of sample group work as private employee, education level below or equal to Bachelor’s degree, access information of five categories of vegetable via press, interest to earn more information to those vegetable at moderate level, and decide to pay for those vegetable if they more understand or more knowledge toward to those vegetable.