Analysis on the influence of China-Lao-Thailand railway construction on the tourism economy of the two countries

Abstract

The purpose of this study was to investigate the purchase intention of Chinese consumers in choosing the China-Laos-Thailand high-speed railway service as the first choice and to find out the importance of decision-making for the China-Laos-Thailand high-speed rail service according to the Marketing mix factors. The scope of the conceptual content is variables related to purchase intention by choosing the high-speed railway of China-Laos-Thailand as the first choice in travel, and the Marketing mix factors, 4 P's, consisting of Product, Price, Place, and Promotion. The sample group of 400 people was convenience sampling and additional interviews with four interviewees. Descriptive statistics were data for statistical analysis as frequency, percentage, mean, and standard deviation. Results showed that the samples were among both men and women in the age range of 21-60 years, which is a group of people of working age, and most of them used to travel to Thailand. Purchase intention of Chinese consumers in choosing China-Laos-Thailand high-speed rail service as the first choice suggested that most of the 329 people, representing 82.25 percent, intended to use this service as their first choice. The intention of decision-making using the China-Laos-Thailand high-speed rail service according to the marketing mix factors by the sample group is significantly high in all aspects: Product, Price, Place, and Promotion.