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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/5468

Title: Influences of Japanese Idol Agency’ S Presentation of Idols’ Identity on Japanese Fans’Self-identity and Visual Self-presentation: A Case Study of Johnny’S
Authors: Lin Chi Hsun
Keywords: Idol
Idol Agency
Presentation of Identity
Japanese Fans
Visual Self-presentation
Issue Date: 2021
Publisher: Bangkok University
Abstract: This research aims to examine the influence of Japanese idol agency’s presentation of idols’ identities on Japanese fans. The agency to be examined is Johnny’s. Using an online survey with the self-administered questionnaire, 200 middle-class samples of both genders, aged 15-30 years old who are fans of Johnny’s idols were recruited as research participants. The study hypothesized that Japanese idol agency’s presentation of idols’ identity has an impact on Japanese fans’ selfidentity, and on their visual self-presentation. Mean scores of the examined variables reveal that samples have a high level of social media exposure to the agency’s presentation of idols’ identities. Findings also indicate that samples view their selfidentity as sophistication, sincerity, excitement, and competence, and that they visually present themselves as a good-looking, funny, cute, talented, smart, and energetic person. Based on the results of Linear Regression Analysis, both research hypotheses and sub-hypotheses were supported. Managerial implications are provided for idols, idol agencies, and fans.
Description: Independent Study (M.Com.Arts)--Graduate School, Bangkok University, 2021
Advisor(s): Ratanasuda Punnahitanond
URI: http://dspace.bu.ac.th/jspui/handle/123456789/5468
Appears in Collections:Independent Studies
Independent Studies - Master

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