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|Title: ||Consumer behavior toward book rental store : a study of rental behavior of residents at Soi Pattanakarn 61, Bangkok|
|Authors: ||Pacharapan Thanee|
|Keywords: ||Consumer behavior|
Book rental store
|Issue Date: ||2009|
|Publisher: ||Bangkok University|
|Abstract: ||This study aims to study the book rental behaviors of the residents in Soi
Pattanakarn 61, Prawet district, Bangkok, including studying the factors that influence
their rental behaviors, the expectation and other recommendations toward the book
The methodology used in this study is the quantitative approach, the primary
data will be collected by distribute questionnaire to the population group who rented
and could rent the book from Baan Cartoon book rental store, the sample size of this
study is 92.
The results of this study found that the most reason for using the service of
book rental store is cost saving, comics are the most popular types of book to rent.
Most of the factors that the respondent consider as an important are related to the book
itself such as the availability of newly book or the variety types of book in the rental
store. A frequently promotion plan is the most topic that respondents expected to have
from the book rental store.
It is expected that the data contained in this research study will interested and
benefit to all readers.|
|Description: ||Independent study (MBA)-Graduate School, Bangkok University, 2009|
|Subjects: ||Consumer behavior--Thailand--Bangkok--Case studies|
|Advisor(s): ||James, Paul TJ|
|Appears in Collections:||Independent Studies|
Independent Studies - Master
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