DSpace at Bangkok University >
Cluster of Business & Management >
School of Business Administration >
Master Degree >
Independent Studies >
Please use this identifier to cite or link to this item:
|Title: ||A study of the customer satisfaction towards the coffee shop third place graduate student at Bangkok University|
|Authors: ||Sirinun Maieiam|
|Keywords: ||Customer satisfaction|
|Issue Date: ||2009|
|Publisher: ||Bangkok University|
|Abstract: ||The study was undertaken with the objectives: (1) To study the effect of demographic factors on the customer satisfaction toward the coffee shop third place. (2) To study the customer expectancy toward coffee shop business. (3) To study the relationship among modes of service quality.
The research analysis is based on qualified 286 questionnaires that were collect
over the SSP Tower 3, Silom area, located in Bangkok.
A statistical package from SPSS was used to analysis the data: i.e. percentage, frequency,
average and S.D.
According to the objective of this independent study, this research focuses on the
result of try to find the customer satisfaction, expectancy and also the service quality. The
following is the discussion which can be concluded from – the effect from demographic
factors; the behavior consumption; customer expectation and satisfaction and service
According to the findings of this research, the researcher found that all of the
customers expected to get the high service quality and the researcher could not be able to
over look the relate factors such as the customer satisfaction and the customer
expectancy. All of the mention factors should be well organized and tried to keep on the
Furthermore, executive and marketing people can enhance more effectiveness of
consumers need, increase customers and make more market share in this segmentation by concentrate to the relate factors. The objective of this strategy is getting through the more consumers’ need.|
|Description: ||Independent study (MBA)--Graduate School, Bangkok University, 2009|
|Subjects: ||Consumer satisfaction--Thailand--Case studies|
Coffee shops--Thailand--Case studies
Consumer behavior--Thailand--Case studies
|Advisor(s): ||James, Paul TJ|
|Appears in Collections:||Independent Studies - Master|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.