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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/519

Title: A study of the customer satisfaction towards the coffee shop third place graduate student at Bangkok University
Authors: Sirinun Maieiam
Keywords: Customer satisfaction
Coffee shop
Issue Date: 2009
Publisher: Bangkok University
Abstract: The study was undertaken with the objectives: (1) To study the effect of demographic factors on the customer satisfaction toward the coffee shop third place. (2) To study the customer expectancy toward coffee shop business. (3) To study the relationship among modes of service quality. The research analysis is based on qualified 286 questionnaires that were collect over the SSP Tower 3, Silom area, located in Bangkok. A statistical package from SPSS was used to analysis the data: i.e. percentage, frequency, average and S.D. According to the objective of this independent study, this research focuses on the result of try to find the customer satisfaction, expectancy and also the service quality. The following is the discussion which can be concluded from – the effect from demographic factors; the behavior consumption; customer expectation and satisfaction and service quality. According to the findings of this research, the researcher found that all of the customers expected to get the high service quality and the researcher could not be able to over look the relate factors such as the customer satisfaction and the customer ii expectancy. All of the mention factors should be well organized and tried to keep on the development. Furthermore, executive and marketing people can enhance more effectiveness of consumers need, increase customers and make more market share in this segmentation by concentrate to the relate factors. The objective of this strategy is getting through the more consumers’ need.
Description: Independent study (MBA)--Graduate School, Bangkok University, 2009
Subjects: Consumer satisfaction--Thailand--Case studies
Coffee shops--Thailand--Case studies
Consumer behavior--Thailand--Case studies
Advisor(s): James, Paul TJ
URI: http://dspace2.bu.ac.th/jspui/handle/123456789/519
Appears in Collections:Independent Studies - Master
Independent Studies

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