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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/5071

Title: Analysis of gratifications about talent-type reality network variety show “Produce 101” among Chinese audience
Authors: Zhang Hui
Keywords: Talent-type Reality Network Variety Show
Chinese audience
TV show
Reality Show
Produce 101
Network Variety Show
Issue Date: 2021
Publisher: Bangkok University
Abstract: The purpose of this study is to explore the Gratifications sought and obtained of Chinese audience for watching talent-type reality Network Variety Show Produce 101. According to the nine items mentioned in the use and satisfaction theory, by comparing and analyzing the parameters of the nine GS and GO, the conclusion is that the current Chinese audience has a great demand for voyeurism, social interaction, relaxing and entertainment, which is the reason why they choose to watch this program. The results show that although they get satisfaction in the above items, they are lower than expected. After the first season of the program started in 2018 and received great attention, the popularity of the second and third seasons has been unresponsive. This shows that the audience for the same type of program has appeared a fatigue period; the growing demand of Chinese audience has been unable to be met through the program without innovation.
Description: Independent Study (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2020
Advisor(s): Suwannee Luckanavanich
URI: http://dspace.bu.ac.th/jspui/handle/123456789/5071
Appears in Collections:Independent Studies
Independent Studies - Master

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