DSpace at Bangkok University >
Graduate School >
Master Degree >
Independent Studies - Master >
Please use this identifier to cite or link to this item:
|The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in Thailand
|The purpose of this study is to explore the use of UGC tourism applications by Chinese students in Thailand, and the relationship between UGC travel application content types and Chinese students’ travel preferences. There were 418 Chinese students in Thailand were selected to participate in the survey by simple random sampling. The data collected were analyzed using Chi-Square and ANOVA (one-way) with a significance level of .05. The research results show that: (1) Chinese students with different characteristics (gender and education level) have no significant difference when using UGC travel application, but Chinese students with doctor degree prefer to browse the user guide. (2) The content type of the UGC travel application does not have a significant impact on Chinese students’ travel preferences in Thailand, but most of the 418 Chinese students who participated in the survey agreed that the UGC travel application content type affects travel preference.
|Independent Study (M.Com.Arts)--Global Communication, Graduate School, Bangkok University,2020
|Appears in Collections:
Independent Studies - Master
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.